Quote bramleyrhino="bramleyrhino"In many respects I'd agree, but marketing is not always about resources and often, much more about people.
There are plenty of examples in business where David has given Goliath (in terms of marketing budget, resources, etc) a hard time by coming up with a product or offering that people want to talk about and, more importantly, buy. There is no reason why that can't happen in RL.
Only this week, SABMiller highlighted competition from small craft breweries as a factor behind their poor UK performance. I'm guessing, but I suspect SABMiller spend a touch more on marketing than the likes of Brewdog and Leeds Brewery.
Do you think that Leigh's issues are a result of a lack of budget or the inability of the marketing staff to devise a creative idea that presents their 'product' in a way that gets people talking about it.'"
I am ' persona non grata ' on the Leigh board for actually suggesting the club should set a marketing budget before a player budget , believe me, that doesnt go down well
Yes that is my point, every club has to make the best of what they have, but all too often people ( Club owners/directors ) cannot see how to expliot what they have, or they put wrong values on what they have, a case in point is a shiny new stadium, it will not solve anything, people are no longer dumstruck by a cantilever stand and loads of shiny ( empty ) seats
Smalll town clubs cannot support themselves, or build long term with corporate support, it is very much a chicken and egg situation, what comes 1 st, fans or sponsors? , the more fans you have, the more sponsors will be interested in investing in you, but how many new fans come because of a clubs sponsors?
