Quote Big Graeme="Big Graeme"You are aware of the brands Barrs owns aren't you?'"
Yes...and I am also aware of the market share that this particular brand has...Red Bull sells more product
Quote Big Graeme="Big Graeme"Are you aware of how big the Irn Bru brand is and how big it would be to get a major drinks maker on board? '"
Like say, Tetley? irn Bru is MASSIVE in Scotland........it is a minor player across the UK in general. It outsells Coke in Scotland...that makes it unique........but it doesn't register south of the border.
Quote Big Graeme="Big Graeme"You are aware of how much Barrs wish to target the Northern English market aren't you? And how much RFL would love to tap into the "rugby" market that the SRU have abandoned.'"
Hmm...no, I am not party to the campaign plans of Barrs....I was in 2006 when I did some instore media for them, but not now. As for the abandoned SRU fans.......let's face it, SRFU is about as strong as its Italian counterpart.....it is the sickest Union of the 6.......as for the RFL tapping into that market.....Magic Weekend bombed north of the border....and I have seen or heard no evidence that the RFL are doing anything in Scotland...at all.
I have no wish to start a bun fight with you BG....but like Aussie NRL fans who think their game is the best in the universe and gets more fans than all other games combined, Irn Bru is essentially a local brand and just because you live where it is popular doesn't make it popular in England.