There's also the popular tv documentary that will further widen the exposure, with plans for at least one episode to include a feature on the Stobart sponsorship of Superleague in much the same way they did for F1 in the last series.

lorries look great but surely the RFl would have been better taking the money from betfair instead of 100 lorries worth of advertising and no money?

Anyone out there any idea as to how much it would cost for the advertising such we are getting through Stobarts?
I suppose that cost is the amount, in reality, we are being sponsored.

I wonder how much Sky Sports paid stobarts?

Disapointing thats its 100 lorries and no cash.

An advert trailer on the side of a main motorway I've seen quoted at £1,000pcm. That's £33ish a day.
Other motorways are £750pcm (about £25 a day) and main A-roads £500pcm (about £17 a day).

So if you average that off at £25 per day, that's £25 x 100 lorries x 365 days https://www.motorwayadvertising.com/images/trailers.jpg" >

Not huge Stobart trailers, so that makes the deal significantly greater.
These trailers may be in the same place all day and night, as opposed to a Stobart lorry that may be parked up at times, etc. but at the same time they may also be passing areas that are very expensive to advertise in (some can cost £1,000 a day, not a month!), so it more than evens out.

Whilst I'm disappointed that there will only be 100 rather than the reported 300 (sounds like the tease that was my tax return, which was predicted £500 and then knocked down to £100!), I still think it's potentially a really good deal. The advertising itself is definitely worth more than what BetFair offered, and may be worth more than what engage gave us a year (mine is a rough guess at the end of the day). It all depends on whether we can capitalise on this extra advertising. The fact that we're advertising Sky Sports could see our viewing figures go up and increase our deal with Sky (which is worth FAR more than the title sponsorship is worth). Sponsorship with Heinz Big Soup could also be worth a lot more now that it's on the side of 100 more lorries.

A lot of "ifs" but that's what happens when you take a risk. We'll see if it pays off. I'm staying positive.

I wonder if these will be adapted for the international series as well? Will England, Australia and New Zealand (and A.N.Other) be plastered on the sides of lorries at the back end of the year (not this year obviously, but in the future)? International advertising is something we've lacked in recent years, and this could be VERY good for it... especially the up coming RLWC.

Me too.

Anyone know what Keith Senior is banging on about on Twitter?

Apparently Stobart got the sponsorship for free....

"Someone's not daft at Eddie Stobart. Free advertising from the 2nd most watched sport behind premiership football,what did RFL charge ZERO"

�""

stobart have utilised a full 4.4% of their fleet to this deal! hardly a massive commitment. Id be amazed if anyone sees one although their rarity value maybe of some cachet to lorry spotters. This is a great deal for stobart with huge tv exposure for an investment of bugger all. They obviously have a very canny marketing dept who seem to be able to get advertising for free. still the lorries look nice.

Who's started that rumour then?

Probably a load of rubbish.

The RFL must have worked out their sums and must be pretty financially sound to take this gamble.

The lorries look brilliant, defintely eye catching.