Quote Call Me God="Call Me God"Disagree. Preaching to the choir is pointless. We are "egg chasers' to most of the sports fans across the UK. The Wiggins/Tompkins advert was genius, because if you weren't a RL fan, you were still captivated by what Wiggins was talking about....you'd have no idea who the "jogger' was until the end, when the (at the time) Nations sporting hero declared that RL was too tough for him!'"
I understand preaching to the choir is pointless, but when an advert such as the Brownlee brothers one which comes across as patronizing and does not showcase our sport at all does more harm than good. And it annoys the choir very much as you can see by the reaction towards it. Wiggins was a different kettle of fish. On the back of a highly successful 2012 (especially the home Olympics) we had a national hero promoting our sport with positive terminology. Many think Wiggins is a tough bloke due the nature of his training and sport and the mindset he needs for his races. To essentially 'give that up' by proclaiming RL is too tough for him got people talking. The Brownlee brothers one attempts to re-create this idea but it should have been off the back of a successful 2016 Olympics, however timing apart, it just comes across as an amatuerish and quite frankly patronizing attempt.
Quote Call Me God="Call Me God"Showing tackles (as far as your average soccer fan thinks) is just Rugby...and then we get lost in the mistake that there's only one egg and we all chase it. Leeds v who? Old footage interlaced with new of what....tackles and passing and tries.....is it Union?Is it League....no, to your average sports fan it's RUGBY.....and to me a generic ad is worthless.'"
Yes it does come across as just rugby. And that there is only one egg. But at least there's action from our sport being showcased to entice someone to maybe just give it a look. The Brownlee advert was boring at 3 minutes of just talking really with no actual rugby action. I'm not a fan of generic adverts at all, but a generic one would have been much better than this. It would have had action, yes, maybe outsiders would not know which code it was, but in 3 minutes of the Brownlee one, unless you were a fan, how would viewers differentiate between the two codes anyway? Apart from the ending where it says SUPER LEAGUE Starts 1st February 2018. Which would have been on the end of an action packed generic one anyway?
Quote Call Me God="Call Me God"Like Wiggins, I'd have aimed for a more renowned sporting hero for the country.....Anthony Joshua maybe? The Brownlees are brilliant at what they do but they aren't superstars.'"
Maybe Joshua would be a good fit. But if we are going to market it right in my opinion we need to go away from other sports stars. I don't think any other sport (I probably am wrong here so please correct me if I am) well from what I have seen anyway, no other sport uses athletes from other sports to promote their own.