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| Quote goobervision="goobervision"Give the sport to a terrestrial TV company for "free" but with some big name sponsor behind the game who then get effective free TV exposure.
TV get a cheap product that the entire UK can watch and the sponsor potentially get lots of TV exposure and pay the RFL for it, plus club level sponsors.'"
Which "Terrestrial" company would want it (and I assume you just mean the main 5 channels not offshoots like BBC3 or ITV4). Bar possibly Channel 5 do not think any of the 4 channels would want it even if you paid them to show matches.
Saying that getting Crusaders and Scorpions games back on S4C is a possible avenue to get them more exposure and as S4C can be watched through Sky not just in Wales. Nationally can not see a way for your idea to work.
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International Chairman | 17134 | No Team Selected |
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| First two ideas are nicked from the NFL.
Sell internet subscriptions for viewing non-Sky games live. Got to get a start on this now because it's going to be a bigger and bigger factor. Now, I pay £100 or so a year for an NFL subscription. This should be a worldwide offering, with particular attention on Australia and NZ.
One round of SL should be a heritage round, played in old style shirts. Put a bit of marketing around that round and encourage fans to attend in old gear, bring old people and drink old drinks etc. Hopefully it pushes up attendance for that round but also sells extra replica shirts of those being played in. Change the year we're going back to each season.
Find more non-match day income. If we can do "League clubs" great. If not, each club needs their own cafe/pub/bar themed to that club, selling kit and with almost constant guest appearances by club players and staff.
More matchday income - earlier start and later finish. Get some kind of entertainment on before and after and encourage people to stay around & buy beer and food. Too often our games see everyone rush in 10 mins before kickoff and clear out 5 mins after the end (of often 5 mins before the end! )
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Player Coach | 2862 | Hull KR |
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Dec 2009 | 15 years | |
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Dec 2017 | Dec 2017 | LINK |
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| Quote jpk3lly="jpk3lly"This is my idea and before i start i know this idea will never happen and is completely idealistic which will annoy some people and i am also aware that some people will also say that this idea "makes the game to artificial" but anyway it's my idea and i would like to share it.
It's based around teams playing in an arenas as opposed to a stadium, playing in a 10,000 -18,000 seat arena on an ipitch, you would always have good playing conditions, which is 1 benefit.
This bit is where teams would need to have the local councils involved. Around the arena, there are shops, bars, bowling alley, cinema McDs etc, i'm not talking about trafford centre size, but something that people can come to 7 days a week and not just when team is playing, imagine xscape at Castleford with an arena in the middle. The club owns the arena, and the eating franchises around it.
Commercial rental property in shopping centres such as meadowhall and trafford centre usually have quite good rental yields, which can attract some big blue chip investors and may encourage them to invest in the clubs as well.
But you could turn match day into a whole family day out, and if the wife doesn't like sport, she can still come with, go shopping catch a film with the kids etc whilst you watch the game. The clubs could do certain offers with season tickets, so you get discounts at the cinema, bowling alley could increase season ticket sales as people who catch 6 - 7 home games a season decide to get a season ticket because they will make use of the other benefits of having one.
Places like this need lots of staff, so that means lots of new jobs in the local area opening up.
Another benefit of an arena with an artificial pitch, could be the fact you could have live music on, the season may have finished and no rugby to watch, but it's ok, we have Muse, Snow Patrol and JLS performing over next couple of months, oh yea and that season ticket I've got means i get a 25% discount on the tickets.
It's just a thought, will never happen but I think it should.'"
apart from the artificial pitch sounds like penrith in oz been their they have cinema and restaurants and golf and pony and trap racing
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Player Coach | 5032 | No Team Selected |
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Feb 2009 | 16 years | |
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| Quote Richie="Richie"First two ideas are nicked from the NFL.
Sell internet subscriptions for viewing non-Sky games live. Got to get a start on this now because it's going to be a bigger and bigger factor. Now, I pay £100 or so a year for an NFL subscription. This should be a worldwide offering, with particular attention on Australia and NZ.
One round of SL should be a heritage round, played in old style shirts. Put a bit of marketing around that round and encourage fans to attend in old gear, bring old people and drink old drinks etc. Hopefully it pushes up attendance for that round but also sells extra replica shirts of those being played in. Change the year we're going back to each season.
Find more non-match day income. If we can do "League clubs" great. If not, each club needs their own cafe/pub/bar themed to that club, selling kit and with almost constant guest appearances by club players and staff.
More matchday income - earlier start and later finish. Get some kind of entertainment on before and after and encourage people to stay around & buy beer and food. Too often our games see everyone rush in 10 mins before kickoff and clear out 5 mins after the end (of often 5 mins before the end! )'"
Like the cafe/pub/bar idea especially for clubs like Huddersfield, Wigan and Hull and don't really have a social focal point in the way they would have had at their old grounds.
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Club Coach | 2453 | Warrington Wolves |
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Nov 2004 | 20 years | |
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| Quote bewareshadows="bewareshadows"There is quite a lot of people throwing hands up saying the RFL or Chairmen are letting down the game of RL or they are underselling it.
But I've heard little in the way of actual ideas that could translate to better revenues, just lots of hopeless THEY must do better.
So does anyone have an idea that could be implemented that could actually increase our revenues given our game being as it is today, not some idealised version of it.
My current off the wall idea is TV ads. If we could allow SKY more TV ads, then SKY could pay us more, regardless of the fact that the TV deal is undervalued as we see it already. If we could double the TV deal, would fans go for a mini-break around the 20min mark.
I would not want teams off the pitch, but a longdrinks break around the 20 minute mark. 15-25 mins would be an acceptable window. Either following a try, penalty, 20 m restart. The TV company signals to ref, long drinks break and a 1-2 min window for ads, drink and maybe even a timeout style team talk for coaches.
Surely more ads means more money. Cricket and Darts can do this, the nature of our game does not allow for long breaks and any break whilst the game plays on, may lose viewers. So a mini pause, could it work?
Like I say ideas that could generate real revenue?'"
You can only have some many ad's in an hour and trust me Sky already use that up during half time.
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| Not really an idea to increase revenue but I'd like to see the presentation of SL freshened up, that would include replacing the likes of Eddie and Stevo. The same people saying the same things hardly adds to the game.
Also during the weeks when the football is in its off season play more games in their usual 3pm Saturday kick off time for possible better attendances. Try to have only the Sky game on a Friday night and not 3/4 fixtures, losing viewers figures if fans who would watch the game on tv are at their own teams game instead.
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International Board Member | 1416 | No Team Selected |
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Oct 2003 | 22 years | |
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| I cant see how an advert after a try is scored could do any harm. TBF the length of time it takes Sinfield to take a conversion Sky could play a couple of ads.
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Club Coach | 991 | No Team Selected |
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| Quote Richie="Richie"First two ideas are nicked from the NFL.
Sell internet subscriptions for viewing non-Sky games live. Got to get a start on this now because it's going to be a bigger and bigger factor. Now, I pay £100 or so a year for an NFL subscription. This should be a worldwide offering, with particular attention on Australia and NZ.
One round of SL should be a heritage round, played in old style shirts. Put a bit of marketing around that round and encourage fans to attend in old gear, bring old people and drink old drinks etc. Hopefully it pushes up attendance for that round but also sells extra replica shirts of those being played in. Change the year we're going back to each season.
Find more non-match day income. If we can do "League clubs" great. If not, each club needs their own cafe/pub/bar themed to that club, selling kit and with almost constant guest appearances by club players and staff.
I like the internet subs and the leagues club ideas.
The problem with sponsorship is an interesting one. Given our viewing figures, etc you'd expect the SL title sponsorship to be worth a couple of million but it seems impossible to find anyone willing to pay it. My solution to this would be to replace the title sponsor with a panel of sponsors.
Instead of one company paying GBP2million a year you'd have a dozen firms paying something they'd find much more agreeable, like GBP250,000. Works out as a larger sum for the game and it would be easier to find the sponsors. In return they get their name on the perimeter advertising, on the big screen, on the tv and internet broadcasts.
I'd also change the name of SL to the European Rugby League. Get there before the rahrah's do it, and it also makes the league look and feel bigger / more important. With Catalans already in, and perhaps Toulouse too, it also fits. Use the changes to freshen up the marketing and promotions of the league too.
More matchday income - earlier start and later finish. Get some kind of entertainment on before and after and encourage people to stay around & buy beer and food. Too often our games see everyone rush in 10 mins before kickoff and clear out 5 mins after the end (of often 5 mins before the end! )'"
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Club Coach | 991 | No Team Selected |
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| Quote Cookridge_Rhino="Cookridge_Rhino"Yes I'm sure that if with a few more adds we could double our sky income we would definitely take it. That's a pretty massive 'if' though. There's no way we'd get anything like that. Sky pay us because a lot of people subscribe to sky so they can watch the rugby, they don't pay us because they think rugby league fans are great targets for advertising - dont' believe me? take a look at our sponsors (Irn bru, heinz big soup), and compare them to the blue chip companies which advertise on sports such as football, rugby union, cricket, etc.
If you want the chairmen to get ideas how to improve revenue, they should pay Gary Hetherington to teach the other chairmen a thing or two. Obviously Leeds is a big city with a successful team so he has an advantage, but imo there's no reason clubs like Hull and Wigan shouldn't be turning over a similar amount, not less than half as much as Leeds they currently turnover.'"
Actually, Martyn Sadler reckons that when League Publications has advertised on both SL and union matches on Sky, the SL games cost more because of the greatly increased viewing figures.
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Club Owner | 33944 | No Team Selected |
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| Some on here need to reread the title of this thread, it said ' Real ' idea's, some of them are less likely than a man walking on Mars
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| A membership model rather than just selling season tickets.
Get the game on fta, whatever it takes
Stop under selling ourselves. We have a great product we just need to market it better
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Player Coach | 882 | Leigh Centurions |
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Oct 2005 | 19 years | |
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Apr 2025 | Feb 2025 | LINK |
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| How about a simple idea i put to the Leigh board last year that is low cost with great profit opportunity which would work tons better in SL with the higher attended games.
Fans vote for the "[uFans real time MOM[/u"
During the game a TEXT number is displayed on the scoreboard whereby you can text in throughout the game and vote for the "real time" MOM"
The results would be displayed in a bar graph at certain intervals during the game showing who was winning the race for MOM, i.e Half Time/Full Time
The players can see it adding extra motivation, it could bring in thousands per game in income as people could vote as many times as they wanted and it would be a Unique fan interaction and also could be sponsored.
A simple idea with next to nothing initial outlay, its not going to make millions but add to this various other gameday experiences coupled with TV exposure on SKY games for the Fans "Real Time MOM" TV viewers can vote form home or the Pub!
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