It's not though. At least you know that they're football adverts. They actually show football clips!

Because this advert is a complete mystery?

It's a shame the Stobarts sponsorship could not have been decided earlier , as an advert including say one or the trucks , with a whole load of players inside it [ no , not ileagal Aussies

But yeah, it's a shocker.

Dreadful. As others have already said - however 'clever' it might be - there's no rugby. I'm less concerned about the northern stereotype some seem to be seeing (I think you're just fat, hairy, and paranoid) than the fact that to the lay person it might as well be an advert for pies.

As someone said, you've got to know what Super League is or recognise Eddie Hemmings' voice to know it is an advert for rugby league. It's terrible. The pie at the end says it all.

So RL get a dedicated adbert to promoting thr sport and people start moaning what the guy looks like...brilliant.

Of course there is a dedicated Advert, Sky want people to watch their program? We shouldn't feel 'grateful' or think Sky have 'done us a favour'.

If you didn't know what Super League was, how would you know this was a rugby advert?

I don't know whether it's supposed to advertise the new season or a "hey look, we show super league" thing.

On adverts, how the product looks is a pretty central concept. Making the product look boring, fat and stupid, is generally not considered a standard approach to attracting customers.

It reminds me of the 'Top Gear' episode where Jezza Clarkson had to make an ad for VW.
Terrible.

We get an advert on Sky Sports every new season. This is expected.

This sort of argument is akin to "Huddersfield bring out a new away kit promoting the club and people start moaning about what it looks like..."

If it could have been better (which this one certainly could have been), then people are entitled a good moan.
If we only had a few options, or people have no alternative suggestions (ie. the Stobart deal), then that's a different story.

The central idea is that watching RL makes you tougher because it is a tough sport.
Unfortunately the only things that show the fat hairy bloke is tough is having his back hair waxed and banging his head on car bonnet.


He could have been a well toned builder driving a nail through his hand and having a girder dropped on his head.

Same theme completely different way of presenting it. Alternatively you could have had a go looking WOMAN in exactly the same scenario

Exactly. There's tonnes of options here, and they've picked a terrible one.

At least it isn't as bad as the BT Infinity advert!