It's not though. At least you know that they're football adverts. They actually show football clips!

Because this advert is a complete mystery?

It's a shame the Stobarts sponsorship could not have been decided earlier , as an advert including say one or the trucks , with a whole load of players inside it [ no , not ileagal Aussies





But yeah, it's a shocker.

Dreadful. As others have already said - however 'clever' it might be - there's no rugby. I'm less concerned about the northern stereotype some seem to be seeing (I think you're just fat, hairy, and paranoid) than the fact that to the lay person it might as well be an advert for pies.

As someone said, you've got to know what Super League is or recognise Eddie Hemmings' voice to know it is an advert for rugby league. It's terrible. The pie at the end says it all.

So RL get a dedicated adbert to promoting thr sport and people start moaning what the guy looks like...brilliant.

Of course there is a dedicated Advert, Sky want people to watch their program? We shouldn't feel 'grateful' or think Sky have 'done us a favour'.

If you didn't know what Super League was, how would you know this was a rugby advert?

I don't know whether it's supposed to advertise the new season or a "hey look, we show super league" thing.

On adverts, how the product looks is a pretty central concept. Making the product look boring, fat and stupid, is generally not considered a standard approach to attracting customers.

It reminds me of the 'Top Gear' episode where Jezza Clarkson had to make an ad for VW.
Terrible.