Because BARB are the official source for TV viewing figures which drive advertising revenue rates commercial TV companies can earn.


BARB is partly owned and financed by Sky... duh!

Sky can tell what is being watched with a fair bit of accuracy. They can also get a good idea of the make up those watching, How many are watching, what they regularly watch, what platform they are watching through. They have 2 companies set up which not only takes and processes huge amounts of information about their viewers and their viewing habits and how that translates into advertising opportunities and predicted advertising opportunities.

They will, pretty soon, if not now in some cases, be targeting certain advertisements to certain members of the households, at certain times, so you will get a different advert to me, who will get a different advert to an old man in Manchester, who will get a different advert to Willy Eve who will get adverts targeted at middle aged internet trolls.

I can assure you that nobody from Sky is walking in to an advertising sales pitch asking if people want to buy air-time based on BARB figures.

You are aware that if your Sky box is connected to the phone system then it sends/receives data on a regular basis.

Official BARB viewing figures now being questioned and taken to task as being inaccurate by the RFL Moonie Massive because they don't tally with the alleged record box-office breaking viewing figures as claimed by the RFL.

Extremely questionable viewing figures by the RFL now ascribed to Sky themselves whose figures must be far more accurate and realistic than anyone else's.

Huge WOW!

You couldn't make this crap up!

Well... you could if you were a member of the unquestioningly loyal RFL Moonie Massive on this forum I suppose

The internet age has brought up a generation of users who EXPECT to be able to get everything "free". Most are dumb enough to believe that it actually IS free. Others believe it is their right to download video, films, music etc free and "do not believe" in having to pay for stuff.

Just out of curiosity do you like/watch/follow Rugby League?

I think it must be both curtainsiders and rigids because I've seen three Stobart curtainsiders tri-axle trailers with the advertising on.

Quote: saint at wire "Could you point me to the data?'" www.barb.co.uk scroll over the on the viewing data tab, click on top 10's. Then scroll along the channels, select Sky Sports 1 (you can hold Ctrl and select multiples if you want) and then select the date you require....Feb 03-09.....hit VIEW DATA and low and behold, there's SL on 243k below darts but above Spanish soccer. Got to love those of a more "insecure" nature questioning the industry accepted standard for collection and reporting of viewing data.

Quote: saint at wire "Could you point me to the data?'" www.barb.co.uk scroll over the on the viewing data tab, click on top 10's. Then scroll along the channels, select Sky Sports 1 (you can hold Ctrl and select multiples if you want) and then select the date you require....Feb 03-09.....hit VIEW DATA and low and behold, there's SL on 243k below darts but above Spanish soccer. Got to love those of a more "insecure" nature questioning the industry accepted standard for collection and reporting of viewing data.

Could all Moonies please take note of the following guidelines...

1. Do not take any notice of any official viewing figures presented by BARB. Their figures are fudged, agenda-driven, incomplete and based on an extremely small and biased sample set. Their viewing figures intentionally portray rugby league in the most negative light possible whilst artificially boosting rugby union viewing figures on BT Sport. In conclusion, BARB are not to be trusted as an organisation because they must really hate rugby league.

2. Viewing figures issued by the RFL (via their partners at Sky) are the only viewing figures to display incredible accuracy and potency. They shall always guide you towards the real truth. They also prove beyond a shadow of a doubt that Super League is far more popular than **darts. As for rugby union viewing figures on BT Sport? Hahahahahaha - according to Sky's incredibly accurate findings on their hugely more popular TV platform.

3. The highest ever, record breaking, box office smashing viewing figures for the opening game of Super League as announced by the RFL (via their Sky partners) were in 2012 (Widnes V Wakefield) and 2014 (Wigan V Hudds) and these are incontrovertible facts! It is mere coincidence that both those opening games produced astronomical Sky viewing figures which just happened to coincide with recent fanfare announcements of fantastically brand new Sky deals to televise the game from 2012-2016 and then extend it from 2017-2021 respectively.

** That'll be more popular than BDO darts on Eurosport as opposed to PDC Premier League darts on erm... oh, that's right... Sky.

There not doing a very good job at boosting g union viewing figures lol. Must try harder.

Memo to the IRB:
Send more money!!!!!!!