So a market leader, who chooses to offer sponsorship to the game is underwhelming? What leading bingo operator would have you doing cartwheels?

It might be a bit misleading, Foxy really are a small player in this industry market of £600 000 000, its Bwin having a turnover of £250 000 000 who are the bigger player. I think Foxy have a turnover over of around £60 million so they won,t have a big enough profit to give the RFL a multi million pound deal.
Perhaps it would have been better for Bwin to be the sponsor, hopefully the RFL will put something out figure wise before the season starts.

A 13% share in a £600m market is pretty substantial in my book!

As you say, lets hope it leads on to bigger and better things. Theres no reason why it can't.

Have you ever been to a game? With greatest respect to my fellow treizists, a lot of the women look like they partake in a spot of bingo, be it online or otherwise. The RFU has a partnership with Bollinger. Correct me if I am wrong, but I don't think we have many fans who sup champers like fizzy pop, so with the best governing body in the world, we would never get a sponsorship with them, or similar.

Companies don't part with their hard earnt because they think they can promote their brand to a target audience. Rugby league prides itself on being a working class family sport, and so in the main that is going to be the type of brands we work along side. Throwing words like flat cappers and M62 corridor about in disgust won't achieve anything. I for one am proud that RL hasn't abandoned its roots (by and large) unlike soccer for example. £62 for a ticket, but lovely adverts for FTSE companies left right and centre!

3 season tickets at the Broncos-2 of which are owned by women

If your content with bingo sponsors then great.

realistically, who, bar a bingo company, are going to become Super Leagues official Bingo partner? I would be very surprised if was Riotinto or GSK.

Having a bingo partner doesnt preclude SL from having other sponsors.

The more sponsors the game can bring in the better.

As long as they're paying sponsors that is.

I think its this bit he is struggling with the most.

Agreed.

I wonder who will be announced as SL's official pawn-shop & payday loan partners?

Or maybe Poundland, get to watch a game for a quid, 2 programmes for a quid, game of bingo at half time for a quid.

People would still complain about it being too expensive.

The same people would also complain about us not having high calibre sponsors (whose products are very expensive) too it seems.

Well lets, but it seems a little premature to start castigating them now.