Quote: puroresu_boy "The market dictates how much the broadcaster pays.
It's difficult to get more money when no other broadcaster is interested.'"
Terrestrial broadcasters are facing a huge change as technology allows competition from multiple platforms. It is unlikely that a single platform will provide us with the kind of income that we aspired to in the past. What we need is someone who can read the tea leaves and position us in the new age. Despite benefitting from the early days of digital and multichannel broadcasting we have always given the impression of being stuck in the past and a little old fashioned. It is up to us, as a sport, to make ourselves valuable to advertisers in a way that does not depend on flat caps and whippets. Unfortunately I do not have any answers.
