FORUMS > The Virtual Terrace > Eddie Hearn meets the RFL |
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3738_1390436317.gif The referee's indecision is final:d7dc4b20b2c2dd7b76ac6eac29d5604e_3738.gif |
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| Quote: bramleyrhino "He's the wrong answer to the wrong question.
The sport needs to stop looking for a 'saviour' and start focusing on how it can save itself.'"
but clubs have had 12 marketing men for over 20 years and the problem is that if they are ok in their jobs within each club then nothing progresses. The game has shown no real signs of saving itself from within for as long as i can remember (with the possible exception of getting rid of Wood), so the alternative is to get someone in from the outside, a new broom to sweep through the sport if you like. whether Hearn is the man is open to much debate but at least he's prepared to give it a go, unlike a lot of people from within the sport.
the problem with RL is that it is too insular, full of people who don't like change, love the heartland and s*d everyone else. you only need to look at all the sniping about toronto to see that, or alternatively just look at a lot of posts on this forum
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1506.jpg [quote:18jc6kzm]I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls[/quote:18jc6kzm]
[quote:18jc6kzm]Mr bramleyrhino speaks a lot of sense.[/quote:18jc6kzm]
[quote="Jamie Jones-Buchanan":18jc6kzm]"I'd never forgive myself if a child of mine was born in Lancashire.[/quote:18jc6kzm]:1506.jpg |
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| Quote: the artist "but clubs have had 12 marketing men for over 20 years and the problem is that if they are ok in their jobs within each club then nothing progresses. The game has shown no real signs of saving itself from within for as long as i can remember (with the possible exception of getting rid of Wood), so the alternative is to get someone in from the outside, a new broom to sweep through the sport if you like. whether Hearn is the man is open to much debate but at least he's prepared to give it a go, unlike a lot of people from within the sport. '"
That's because the sport has been engaged in this 'race to the bottom' for those 20 years. There can be no consequence for failure if year by year, the club's keep voting and acting in a way that keeps lowering the bar between success and failure.
Can't generate revenue growth to be able to compete with the top clubs? Just vote to keep lowering the salary cap in real terms to make it harder for top clubs to retain and recruit talent! Chairman fed up of underwriting operating costs? Instead of looking at revenue opportunities, save £300k by pulling the plug on the reserve team! Need to meet an average attendance target for your franchise application? Just slash the price of season tickets to unsustainable levels!
People pointed the finger at Wood for a long time and whilst he had undoubted faults, he wasn't the cause of the game's biggest issues. His departure solves nothing in that regard, and I don't see how Hearn will bring anything more to the table than a gimmick.
The game has the power to address the vast majority, if not all, of its biggest challenges. The question is whether each and every club is prepared to pull their respective weight.
Look at it another way. If the Hearns do come in, and if they don't take this sport to the level it needs to be at (because not everything that they've touched has turned to gold), then what? Who do we turn to as our next saviour or messiah? What does it actually take before the sport is motivated to address the root cause of its problems?
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43854_1545310668.jpg HUDDERSFIELD
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THE BIRTHPLACE OF RUGBY LEAGUE:d7dc4b20b2c2dd7b76ac6eac29d5604e_43854.jpg |
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| would be interesting to know what hearns ideas are but they will be a secret for now
what it would be we dont know, would we like it as fans? dont want to see anything like changing the points in games for a win and a draw or bonus points
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59880_1480501182.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_59880.jpg |
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| Quote: Big Ask "RL has nothing to lose and much to gain.
Save itself etc etc, I don't think so. Needs someone with a track record to bring RL into the 21st century (or late 90's in our case)'"
Agreed. I see where Bramley is coming from but carrying on doing the same things and expecting different results is a sign of madness. The 12 SL clubs that want th power, are the same people who voted in the Stobart, scrapping of reserves etc Lenegan has already upset the L1 and Championship clubs with his proposal of making L1 amateur without bothering to consult them, creating divides straight awayl and felt like a proposal through the back door approach.
It's a discussion worth having, is spending the limited funds we have on someone like Hemel who are effectively based up north, playing in front of 112 people the best use of resources? To counter that, is taking money away from clubs like Keighley who bother to run a reserves, and York who got a bigger crowd than some sl teams (due to excellent marketing...fancy that) and giving extra money to someone like Salford who aren't getting great crowds and don't run an academy going to benefit the sport?
Gareth Walker also made a great point in the paper. Sport is cyclical. Is it right that just because a team is currently in SL at this particular point they should have such a big say in the direction of the sport?
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| Nothing wrong about speaking with Hearn
That's all it is right now.
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Wire Quin at work: |
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| Did Wigan go to Australia for the benefit of European SL or for the benefit of Wigan?
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1506.jpg [quote:18jc6kzm]I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls[/quote:18jc6kzm]
[quote:18jc6kzm]Mr bramleyrhino speaks a lot of sense.[/quote:18jc6kzm]
[quote="Jamie Jones-Buchanan":18jc6kzm]"I'd never forgive myself if a child of mine was born in Lancashire.[/quote:18jc6kzm]:1506.jpg |
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| Quote: Exiled down south "Did Wigan go to Australia for the benefit of European SL or for the benefit of Wigan?'"
Why not both?
If Wigan (and Hull and Leeds for that matter) generated a return from their trips to Australia, if they engaged new audiences and commercial partners, then that is potentially beneficial to their clubs. The stronger our leading clubs are, the higher the standard gets set and stronger that should make our competition as other clubs strive to reach that standard.
Do the other nine Super League clubs see an immediate direct benefit? No, but why should they? They weren't the ones who found a backer, took the risk, jumped on the plane and put in the effort.
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Wire Quin at work: |
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| So nothing centrally coordinated for the benefit of the game. Just add hoc short term arrangement's that may bring small benefits to some.
See why we need something central.
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1506.jpg [quote:18jc6kzm]I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls[/quote:18jc6kzm]
[quote:18jc6kzm]Mr bramleyrhino speaks a lot of sense.[/quote:18jc6kzm]
[quote="Jamie Jones-Buchanan":18jc6kzm]"I'd never forgive myself if a child of mine was born in Lancashire.[/quote:18jc6kzm]:1506.jpg |
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| Quote: Exiled down south "So nothing centrally coordinated for the benefit of the game. Just add hoc short term arrangement's that may bring small benefits to some.
See why we need something central.'"
I'm not disputing that there needs to be a central vision. My argument is that without actually having a way to enforce a level of standards, any central strategy is doomed to fail because ultimately, we have 12 individual businesses with 12 individual owners, 12 individual business plans, 12 individual budgets and 12 different mindsets.
What we currently have is a series of ad-hoc club-led initiatives precisely because we don't have a joined-up approach that every club is equally bought into. We have a centralised brand, we have the RFL doing some decent work on digital media, but different clubs then go off and do their own thing to different degrees. Some see that there are opportunities out there to tap into, whilst some see marketing or media relations as an expense to be controlled, and others either don't know how or can't be bothered to capitalise on such opportunities.
If Wigan wants to partner with the NSW Tourism Board, plaster 'Visit Sydney' across their shirts and go to the expense of flying their playing squad to Australia, then they should be allowed to do that. But they shouldn't be expected to share the fruits of that labour with a club that thinks "marketing" is simply updating the fixtures board outside the ground and whose vision is to see everything on the balance sheet as a cost centre that needs to be controlled, rather than an investment that delivers a return.
You can have as many centralised plans and goals as you like, but the fundamental issue is that the clubs will never work equally towards that goal. That is one thing that any so-called "saviour" cannot fix.
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23603_1336678755.jpg "Look, I'd never use injuries as an excuse..." Daryl Powell:d7dc4b20b2c2dd7b76ac6eac29d5604e_23603.jpg |
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| Quote: kobashi "Nothing wrong about speaking with Hearn
That's all it is right now.'"
All it's ever likely to be IMO. Can't see Hearn taking on the sport if he doesn't have control but no way I see him being given it. Boxing, snooker and darts are a little different as most stakeholders are individuals whereas all ours are businesses.
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THE BIRTHPLACE OF RUGBY LEAGUE:d7dc4b20b2c2dd7b76ac6eac29d5604e_43854.jpg |
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| hearn didnt have control when he had leyton orient football club, that was the f.a . so he knows how it works with the r.f.l
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| Quote: bramleyrhino "There are 12 Super League clubs. That means that there are at least 12 full-time people in this sport with the words "marketing", "media" or "PR" in their job title.
The answer to the game's problems is to get those 12 people to all do their jobs properly, so that the game reaches new audiences, so that it earns media coverage and so that the grounds are full. If those people can't do that, then they need to find new jobs.
The answer isn't to look for a self-publicist with a gimmick, and that's exactly what Hearn represents.
We need to stop this notion that it is the RFL and RFL alone responsible for promoting the sport and put the pressure on the clubs. They're the primary point of consumption, they're the ones who should be engaging with the audience week to week and they're the ones who are (with one or two exceptions) the biggest point of failure for this sport.
This idea that we need a "saviour" like Hearn isn't solving the root cause of our problems, and Hearn is far from the man to address them.'"
Those 12 people can't sell a product to others, if the manufacturing is rubbish in the first place. The product needs to be entertaining, exciting and enthralling and there needs to be excitement about the sport before the marketing teams can do a good job.
You wouldn't expect 12 sales reps to sell loads of tickets to a theatre show, or for chocolate bars if the reviews were rubbish, or there was no interest around it at all.
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Dwarfs, Gnomes, Halflings/GNOME2.JPG The new young dynasty of super saints is coming to a ground near you.
Welsby-Dodd-Simms-Eaves-Rizzelli, not Eastmond...the future is coming.:Dwarfs, Gnomes, Halflings/GNOME2.JPG |
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| Quote: Exiled down south "So nothing centrally coordinated for the benefit of the game. Just add hoc short term arrangement's that may bring small benefits to some.
See why we need something central.'"
The RFL need to get off there backside and show some professionalism. They should be selling the game whilst the clubs are producing the product, there is no working model for the clubs and thats why we have Wigan and Hull arranging a UK domestic league game over in another continent, not for the benefit of super league but purely for financial gain.
Its very difficult for individual clubs to "up the auntie" when the RFL are lowering the standard of our profile and stature, individual clubs can only promote and market locally towards there fan base, the RFL need to promote the game nationally outside the heartlands, the marketing team in the RFL are failing on all fronts.
The Hearn interest appears to be a publicity exercise, we will have to wait and see if it has legs, so we need to watch this space.
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| 1. Currently, Leeds, Wigan, Hull, Warrington and St Helens deliver 60% of the crowds attending SL games. The other 7 clubs are the ones holding us back in terms of attendance and this is one of the areas that Hearn sees the game "on its knees".
2. Then there's the TV "spectacle'......it's all well and good taking SKY's cash and scurrying away with no care for production values of scheduling, but watch any other sport on TV and compare their production and "razzamataz' and we look like a sport for pigeon fanciers from the north......Gabby Yorath or Clare Balding....even throaty Powers need to be introduced, there needs to be wall to wall SKY TV promotion...there needs to be a build up to the games and then during the game get a commentator to call the game and analysis occasionally but none of the wittering drivel we get now.
Stop trying to reinvent the wheel with gimmick graphics etc, RL is a simple game so keep it simple and generate excitement through production.
3. Scheduling is a tougher call, but we need to engage broadcasters now in terms of the next deal.....FTA coverage is key, as is a highlights show at a reasonable time
4. Customer Relations......not just marketing. I haven't received an Email from the London Broncos for 2 years now and yet I have a long history of spending a lot in their on-line shop........it's not brain surgery, but so many clubs just don't do the basics right.
5. Commercial Partners. Collectively we are stronger than individually, so I would have a central Kit supplier across all 12 sides. We would be attractive to mainstream kit suppliers like Adidas or Canterbury and could negotiate a better deal.........
Hear may or may not be the answer but the last time we as a sport were seen to be doing OK was when we had a tennis administrator at the helm and what we don't need is another rugby league person running the sport, because there is no such thing as an impartial RL person.....Hearn has no baggage and would be 1005 about the dollar and that is what the sport needs.
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| Obviously we don't know what Hearn has in mind but we need someone to bang the on the door of the TV companies.
I know we complain about the quality of Sky coverage they give us quite a few matches each week.
The coverage on terrestrial TV is abysmal.
The Super League Show on BBC gets shoved around at silly times.
Ok RL fans are going to find if but it's harshly going to expose us to any new fans.
We need to educate the rest of the country that there are two codes of rugby. We need to get our star players in the public limelight.
We need better promotional videos than that painful offering for this season. The part-clip that Sky used didn't even use the players names.
The governing body is again tinkering with the format for next year but it doesn't matter what they do if we continue to "hide our light under a bushell"
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