Okay, I'll say it...

Money can go walk for all the tradition and heritage ed down the toilet. Why not change the name of the club for a sponsor or incorporate a sponsor into the name of the team? What would be the difference?

Some things were once sacrosanct, then along came nihilism.

Agree. Castleford dragging the sport down the toilet once again for the sake of a few quid because they can't generate funds any other way. Utterly embarrassing but then all so amusing at the same time

'Price of everything, value of nothing...'

Stadium naming rights are now a part of professional sport, but any business such as Cas need to consider the value impact of any partnerships entered into. Its possible and likely that the income from the deal will outweigh any lost revenue from fans or other sponsors staying away because the name is ridiculous, however I think it is also likely that this deal devalues the quality of the Cas brand. It paints them as desperate for cash, willing to sell out and make themselves sound ridiculous for the sake of a quick buck. In other words it devalues the brand. Short term gain, long term loss. If we advertise the fact we're that desperate for money what impression does that give of our game?

Correct.
You really can't win on this forum at times!

The Haliwell Jones is a BMW dealership, the name sounds good though.

Are you seriously suggesting that, amongst the various considerations made by supporters before committing to a match ticket, that the name of the stadium is going to be a deciding factor in the decision of whether or not to attend a game?

In the words of Muhammad Ali - "you cannot be serious.."

My apparent hatred of Cas is all in your head Fully, you really need to let it go.

Your extremely defensive reply to try and hide your club's shame is noted however.

Couldnt give a to$$ whatever they call it as long as it brings in funds which enables us to spend full cap like next year, always be darn lane anyway to me.

If you're going to try a put down, at least be accurate with your sources. I think you're looking for John McEnroe, not the great Ali. HTH!!

www.mirror.co.uk/sport/football/ ... am-2160943 Not a stadium-worse

www.mirror.co.uk/sport/football/ ... am-2160943 Not a stadium-worse

We've increased our commercial income by 70% this year. Sponsors couldn't give a toss what the name is called, only that they get a ROI.

The sport IS desperate for cash. Don't kid yourself otherwise. The game is built on sand with many clubs struggling to break even or relying on benefactors to spend what they need to compete. Take away benefactors and a lot of Super League would go pop over night.

As for devaluing a brand, how about a brand being devalued by giving away a title sponsor for free and then failing to get a new sponsor for the league the following season?

Sorry; we should be applauding any club that brings money into our game and drives up their own income. It's what good businesses do and whether the stadium is the Rapid Solicitors Stadium, KC Stadium or Mend-a-hose Jungle, it's all money that is badly needed in our game.

If you think that money isn't needed, then I'd be genuinely worried. I was at Headingley several seasons again when they had a "blood bin sponsor". That may offer some comedic value but credit to them selling something as a commodity. Sport is a business, whether you like it or not. And to run a business you need money coming in and advertising (or sponsorship) is one way of doing it.

For what it's worth, Mend-a-hose are loyal sponsors and their Director is also the Director of Cas. They probably have invested in the club not only to drive it forward but also to help improve the ground badly and look to restore the club to its former success, which we are by spending the cap next season. Bravo, I say. After all, you've all been crowing about how Cas "drag" Super League down and how we should spend the cap. Be glad we've found a way to facilitate that.

Fully, what would your opinion be if Castleford picked up what could be argued as an unethical sponsor?