FORUMS > The Virtual Terrace > Tetley's Challenge Cup |
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| Tetley's isn't 'brewed' anywhere.
What happens is - landlords & bar managers throughout the country send the remnants of their drip trays back to Tetley's in Northampton on a weekly basis.
These 'drips' are then poured into a big bucket, stirred once with a rusty spoon and then George the 'master brewer' takes a wee in the bucket. Another stir with the rusty spoon and the 'beer' is ready to go.
It's then poured into barrells labelled 'Tetley's' and distributed up North.
[size*This is not really how Tetley's is brewed.[/size
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| Tetley's Imperial is quality, the rest is rank.
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| Quote: wire quin "Do the marketing phones in the RFL have a 50 mile radius limit!! Or do they just use the West York’s yellow pages when cold calling companies for sponsorship.
What is it with this game
Vasty as long as you are happy that’s fine'"
Hope rlthisrl helps. You are welcome.
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| Tetleys Cask brewed in Wolverhampton
Tetleys Dire smooth brewed at John Smith Tadcaster.
Who knows what it will be called if a Catalan are at home.
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| Quote: Ganson's Optician "Before the usual suspects chirp up wishing it was the London Pride Challenge Cup, these days Tetley's is brewed by a Danish global company in Northampton!'"
I for one am glad it is not London pride the last time i tried it it tasted like the Thames in fact i bet the Thames tastes better
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| Awful drink but a good and relevant sponsor for the Challenge Cup well done The RFL.
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| It's difficult for anyone to argue with this one I would've thought; the 4th largest brewer in the world is now attached to RL, via a brand that has its roots and heritage in the heartland of the sport.
I suppose there could be some argument about the regressive nature of an alcohol sponsor, but it doesn't seem to be a problem for other sports and it shouldn't be for us; for all their failings, this is a good achievement by the RFL and should be applauded.
For the record I think their beer is rank, but that's hardly relevant.
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| They're painting up the dray wagons even as we speak.
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| Reducing the alcohol content of Tetleys bitter also shows them as being responsible when it comes to alcohol.
They are a forward thinking company and it is good for RL
I would have much preferred the Jennings Sneck Lifter challenge cup though
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| Quote: Clearwing "They're painting up the dray wagons even as we speak.'"
I doubt it - the horses were turned into Tesco value burgers a number of years ago.
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| Quote: bren2k "I doubt it - the horses were turned into Tesco value burgers a number of years ago.'"
nay lad, nay....
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| As already pointed out, Tetley's no longer have any real presence in Yorkshire and Copenhagen is a long way from Leeds, where the decision will have ultimately been made.
Equally, I think most people are reading this current sponsorship wrongly in it's primary aim. Since Tetley's quit Leeds, sales in Yorkshire have noticeably dropped and the brand value and loyalty in Yorkshire has taken a real beating. This is about addressing this issue as well as raising brand awareness generally. That is why it the Tetley brand, and not the more nationally recognisable Carlsberg brand is being used.
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| Unfortunatley hasn't Wembley Stadium got an exclusivity deal with Carlsberg, meaning that you might not be able to have a Tetley at the Tetley Challenege Cup Final?
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| Quote: shinymcshine "Unfortunatley hasn't Wembley Stadium got an exclusivity deal with Carlsberg, meaning that you might not be able to have a Tetley at the Tetley Challenege Cup Final?'"
Both brands are owned by the same company, so that seems unlikely.
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Beer firm, Tetley's will take up sponsorship naming rights of the Challenge Cup for the next two years, the RFL revealed today.
As well as putting their name to the Tetley’s Challenge Cup, Tetley’s will also become the 'Official Beer' of Super League for the next two seasons.
READ MORE ON THIS STORY....
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Beer firm, Tetley's will take up sponsorship naming rights of the Challenge Cup for the next two years, the RFL revealed today.
As well as putting their name to the Tetley’s Challenge Cup, Tetley’s will also become the 'Official Beer' of Super League for the next two seasons.
READ MORE ON THIS STORY....
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