| FORUMS > The Virtual Terrace > Super League set for TV ad exposure |
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| Quote: gutterfax "...is there something wrong with the southern doorstep?
The RFL/SKY wanted a London franchise/team in their new summer rugby League revolution but in 17 years have not lifted a finger to help them.....yet again, the Northern Sport that wants to seem national retreats into it's shell.....and in world cup year too.....shocking ![]()
There are 12 clubs based in those two areas. Only one in London.
I would hope a large part of the RFL's negotiation is based upon there being a good level of national advertising by whomever is broadcasting the World Cup.
Personally, i think with at this time, and with our limited budget this is probably a sensible way to go. IF there is to be money for nationally televising SL it should be spent next year to capitalize on the World Cup.
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Obviously to do with cost! On their log tables it's not gonna pay. So no go in London and Wales.
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| Quote: Him "I would imagine its to do with cost, I'm not an expert on these things but I'd imagine an ad slot during an FA Cup game is quite expensive'" For those two regions I would guess about 20K together for a 30 second spot. For London probably a little more.
I think London could better spend 20k+ on marketing than a single TV ad and I would hope that London arent being left out. |
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Some television advertising - geographically targeted and aimed at football fans - is an improvement on no advertising at all.
Yet because it's not national television advertising, in what is likely to be a pretty expensive time slot, the RFL have got it wrong again, apparently.
Some people need to seriously temper their ambitions for the game in the short term.
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| Quote: vastman "Jeez, it's not about being closed minded it's about using your limited resources to the best of your ability.
Who the hell is going to travel up from Bristol to watch a game no matter how turned on they are. However you may raise the interest in an an entire family in Harrogate who may decide to give say Leeds a go, or re awaken an interest in someone from Salford. Far more likely to succeed both short and long term. Maximise you earnings were you are strong first and when you have use it to spread the word. Truth is RL is still not as strong as it should be in it's own back yard.
When there are 14 SL teams all in modern stadiums and all selling out then it's time to spread the game. This ![]()
Which Australia is this? The one which expanded to take in the Warriors? The one which subsidises the strategic expansion club Melbourne Storm? The one which has taken games to expansion areas like Perth, Adelaide, Wellington, Waikato, which are literally thousands of miles from their home grounds? The one which took in teams from Adelaide, Perth, Auckland, Melbourne, Canberra? The one which deliberately targeted certain TV markets for new clubs? or the one which is talking about admitting a team from 2000miles away from Sydney in Perth or 1700miles away in Port Moresby?
interest in the NRL sydney isnt 'at breaking point' it is massively over-catered for, its why so many Sydney Clubs are in so much financial difficulty. That is why the NRL is needing to expand, and its why it almost certainly wont be in Sydney
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| Quote: Andy Gilder "Some television advertising - geographically targeted and aimed at football fans - is an improvement on no advertising at all.
Yet because it's not national television advertising, in what is likely to be a pretty expensive time slot, the RFL have got it wrong again, apparently.
Some people need to seriously temper their ambitions for the game in the short term.'"
What he said. |
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| Quote: SmokeyTA "I think London could better spend 20k+ on marketing than a single TV ad.'"
As much as the RFL get stuff wrong, they are geniuses compared to the idiot in charge at London at the moment.....As much I would love to see the RFL/SKY help out, it would have to be after the current CEO has returned to cricket! |
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| Quote: SmokeyTA "Which Australia is this? The one which expanded to take in the Warriors? The one which subsidises the strategic expansion club Melbourne Storm? The one which has taken games to expansion areas like Perth, Adelaide, Wellington, Waikato, which are literally thousands of miles from their home grounds? The one which took in teams from Adelaide, Perth, Auckland, Melbourne, Canberra? The one which deliberately targeted certain TV markets for new clubs? or the one which is talking about admitting a team from 2000miles away from Sydney in Perth or 1700miles away in Port Moresby?
interest in the NRL sydney isnt 'at breaking point' it is massively over-catered for, its why so many Sydney Clubs are in so much financial difficulty. That is why the NRL is needing to expand, and its why it almost certainly wont be in Sydney'"
It's all very well singing the praises of the NRL, but don't forget that they didn't/don't have football deeply ingrained in their society and which in the UK probably accounts for over 70% of all sports fans in the country. (fast and loose with the % there but won't be far off) |
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| Quote: TrinityIHC "It's all very well singing the praises of the NRL, but don't forget that they didn't/don't have football deeply ingrained in their society and which in the UK probably accounts for over 70% of all sports fans in the country. (fast and loose with the % there but won't be far off)'"
the NRL is the #2 code in 'stralia.....the fumblers are the #1 game in town |
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National or localised I still can't believe people are criticising this.
If the RFL has the resources i'm sure they would make it national, but they don't have so they can't.
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| Putting my pedant hat on, ITVHD uses the Granada feed so technically, the ad will be screened nationally  |
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Considering Wigan have run numerous adverts in similar slots on Granada, I'm disappointed that the RFL didn't try to expand just slightly to the Midlands or North East.
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| Quote: jonny the leyther "National or localised I still can't believe people are criticising this.
If the RFL has the resources i'm sure they would make it national, but they don't have so they can't.'"
Yup, really great to see this.
Hopefully they're holding back some funds to advertise across the regions that are hosting WC matches later in the year. |
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| Quote: bramleyrhino "Putting my pedant hat on, ITVHD uses the Granada feed so technically, the ad will be screened nationally ![]()
You know what, thats an excellent point that I never even considered! 
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| Quote: Him "I would imagine its to do with cost, I'm not an expert on these things but I'd imagine an ad slot during an FA Cup game is quite expensive'"
Yep. But even in the North regions it will have a pretty large audience. This is a good step IMO, as someone elsewhere has said - there's a massive catchment area that Rugby League would do well to exploit better than it currently does.
Get better crowds in the existing fixtures and that will make the marketing/money men sit up and take more notice. |
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