What I was thinking too.

That's bloody dreadful - as if RL hasn't got enough of an image problem.

This for real, it's a joke right, this is just some graduates work for part of his coursework right?

To be fair, it's better than their current ads for Premier League football featuring that couple who clearly aren't meant for each other.

I don't even want to look.

Its a shocking advert and I would be ashamed to hand something as bad as that if I was doing media at Uni!! They would have been much better off putting together a montage of last seasons SL and England Internationals!

Ryan Halls 1st try v Australia
Rob Burrow try v Saints in GF
A few Sam Tomkins clips etc etc
A clip of Leeds getting thrashed at Home to Hudds then a clip of Sinny lifting the trophy to show the unpredictability of SL.
A load of big hits

Simple

I like the slogan but the advert isnt the best.

Like someone said tough, having Sky advertise weeks before the season actually starts is quite an accomplishment especially without using any generic footage/catchphrases. People want a Tomkins based one or and England RL based one etc but that wont attract people, they will glance and see oh two men tackling each other great whereas with this one at least it tries to show a little bit of humour.

Some people on here could have an argument with themselves in a locked room about things in RL.

I'd only seen the waxing part. Wow, the rest of it just screams "fat ugly northerner".

I'd also like to mention that it doesn't actually show ANY rugby. If people don't know what SL is, how will they know it's a rugby advert?!

It's a dreadful advert.

It's not though. At least you know that they're football adverts. They actually show football clips!

Because this advert is a complete mystery?

It's a shame the Stobarts sponsorship could not have been decided earlier , as an advert including say one or the trucks , with a whole load of players inside it [ no , not ileagal Aussies

But yeah, it's a shocker.

Dreadful. As others have already said - however 'clever' it might be - there's no rugby. I'm less concerned about the northern stereotype some seem to be seeing (I think you're just fat, hairy, and paranoid) than the fact that to the lay person it might as well be an advert for pies.

As someone said, you've got to know what Super League is or recognise Eddie Hemmings' voice to know it is an advert for rugby league. It's terrible. The pie at the end says it all.