Lets be honest though, we are a multi-million pound industry, a sport with tens and some weeks hundreds of thousands of people attending pro and semi-pro games, millions watching on TV with the 2nd best viewership on the biggest sport network in the country. Thats the image we need to be portraying to the media and through the media.

Whilst one man's crusade may be very well intentioned, It doesnt really look very good, I doubt the people at the Telegraph now think RL is a bigger sport, or that there is a huge market or huge benefit to investing more in RL, it is possible it sees us in the opposite light.

We cant approach the problem we have with visibility by trying to bully papers in to giving us more coverage, we need the RFL, through the obvious channels to be showing the benefits to media outlets to cover RL.

We shouldnt expect coverage, nor do we have any entitlement to it, if the Telegraph doesnt want to cover RL, its a private company, it can choose not to, it is up to the game to make itself unmissable, its up to the game to put itself in a position where media want to cover RL, thats what we need to concentrate on.