| FORUMS > The Virtual Terrace > RFL in marketing shocker |
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[b:34xc0vwf]Doubt everything, even this[/b:34xc0vwf]:1357.jpg |
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| Quote: mmp "www.ltmcollection.org/posters/results/results.html?IXsearch
hmm … anybody notice the similarity between rlthis posterrl (for an RU international at Twickenham, featuring a photo of players in a line-out) and
rlthis posterrl for the 1929 RL cup final?
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[quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow]
[quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png |
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| Quote: Leyther_Matt "In fairness, it was completely on topic. Bar the odd poster for the Northern Rail Cup on trains (and the 'Paul Rowley train' appearing in Coronation St ![]()
Why would the RFL adapt a field of dreams policy to marketing? The need the games (especially the ones on the BBC) to be sold out 100%. What's the point of showing the game to a countrywide audience on free to view if you're going to see half empty stadiums.....underlining the "it's not proper rugby" attitude of the UK media.
Union, regardless where they play, sell out their international fixtures pretty sharpish. Couple of years back, I blagged 2 free tickets to England France at Twickenham (£90 each FFS  ) and the places was rammed. This was a bad England team, but the RFU managed to fill twickenham.......
Why do the RFL always do things butt about face? Sell the games. Sell them now!
Keepmoat. England v France. 15,000 should sell out!
The Stoop. NZ V Australia. 12,500. Should sell out but needs a bit of a push.
DW Stadium. England Australia. 25,000. Should sell out and if it doesn't then the RFL should give the World cup back to Australia!
Galpharm. England v NZ. 24,500...again, this should sell out.
The two games in France Ernest Wallon, 20,000 and Charlety Stadium, Paris, 20,000........problems unless marketed with travel!
Elland road, 40,000....so in total in the UK, there is a need to sell 117,000 tickets including the final, with 40,000 more to be sold in France........
given about 70,000 people attend SL games every week, surely 117,000 UK based tickets should pretty much fly of the shelves...if marketed properly.
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:d7dc4b20b2c2dd7b76ac6eac29d5604e_4922.jpg |
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| Quote: tb "hmm … anybody notice the similarity between rlthis posterrl (for an RU international at Twickenham, featuring a photo of players in a line-out) and
rlthis posterrl for the 1929 RL cup final?'"
it would be fair to say that the designers had a particular view on hwat 'rugby' involved... |
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//www.martigues13.fr:14081.jpg |
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for 2007RUWC, it was sell packages......
you can buy a ticket for the finale or the semi if you buy some tickets for qualifying matches.
it's a good idea to fill little matchs.
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:d7dc4b20b2c2dd7b76ac6eac29d5604e_4922.jpg |
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| Quote: maxpil "for 2007RUWC, it was sell packages......
you can buy a ticket for the finale or the semi if you buy some tickets for qualifying matches.
it's a good idea to fill little matchs.'"
RFL do package deals...i've a group of 36 doing wigan and leeds internationals, transport, and england shirts. |
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"I've not come 'alfway round t'world fot watch us lose. And I've come halfway round t'world, an' av watched um lose":d7dc4b20b2c2dd7b76ac6eac29d5604e_10123.jpg |
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The only decent and effective marketing effort I've ever seen from the RFL was when GB played Australia at Wembley in 1990.
Posters depicting a sprinting Martin Offiah setting fire to the turf were put all over the tube network. I think the headline was something like 'will the Aussies catch Offiah at Wembley?'
I'm sure an accompanying advert was made with the Billy Joel song "We didn't start the fire" resung as 'no-one can catch Offiah'.
The result - something like a 65-70,000 gate. In London.
Create some hype, and the punters will show up.
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9005.jpg
kcab sfrawdder
Luck is a combination of preparation and opportunity
Just to avoid confusion Starbug is the username of Steven Pike
SOMEBODY SAID that it couldn’t be done
But he with a chuckle replied
That “maybe it couldn’t,” but he would be one
Who wouldn’t say so till he’d tried.
So he buckled right in with the trace of a grin
On his face. If he worried he hid it.
He started to sing as he tackled the thing
That couldn’t be done, and he did it!:9005.jpg |
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| Quote: gutterfax "Mmmmm...........not really just marketing. We advertised for a CEO and a Marketing Manager at the start of the season and ended up with 1 x General Manager?To be fair to the GM, he is trying.............but with very little sucess.'"
Disgraceful , and you call yourselves a SL club  |
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755_1290430740.jpg
“At last, a real, Tory budget,” Daily Mail 24/9/22
"It may be that the honourable gentleman doesn't like mixing with his own side … but we on this side have a more convivial, fraternal spirit." Jacob Rees-Mogg 21/10/21
A member of the Guardian-reading, tofu-eating wokerati.:d7dc4b20b2c2dd7b76ac6eac29d5604e_755.jpg |
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| Quote: ROBINSON "The only decent and effective marketing effort I've ever seen from the RFL was when GB played Australia at Wembley in 1990.
Posters depicting a sprinting Martin Offiah setting fire to the turf were put all over the tube network. I think the headline was something like 'will the Aussies catch Offiah at Wembley?'
I'm sure an accompanying advert was made with the Billy Joel song "We didn't start the fire" resung as 'no-one can catch Offiah'.
The result - something like a 65-70,000 gate. In London.
Create some hype, and the punters will show up.'"
I think I recollect that being on the back of a newspaper on the tube on the way to the game as well. |
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| Rank | Posts | Team |
| Club Owner | 20966 | No
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6679_1399761959.png
[quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow]
[quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png |
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| Quote: Starbug "Disgraceful , and you call yourselves a SL club ![]()
...it's better than what some call us 
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| Rank | Posts | Team |
| International Chairman | 17146 | No
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| Dec 2001 | 23 years | |
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| Nov 2024 | Nov 2024 | LINK |
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755_1290430740.jpg
“At last, a real, Tory budget,” Daily Mail 24/9/22
"It may be that the honourable gentleman doesn't like mixing with his own side … but we on this side have a more convivial, fraternal spirit." Jacob Rees-Mogg 21/10/21
A member of the Guardian-reading, tofu-eating wokerati.:d7dc4b20b2c2dd7b76ac6eac29d5604e_755.jpg |
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Good display in Leeds station this morning for the Carnegie Floodlit Nines.
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