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Player Coach | 1072 | Wigan Warriors |
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| Quote Kelvin's Ferret="Kelvin's Ferret":FRUSRATED:
You're not paying attention are you? Most Aussies are not interested in SL, those that are already come along. I've met (and played alongside for a spell) Aussies who love RL, who'll make all kinds of sacrifices to play amateur RL but haven't got the remotest interest in SL. Trying to build relationships with people who know about the club but have never been interested in it is not a way forward.
And it's not even about huge amounts of money, so don't know why you pulled that out of your booty, we have very little money, and we're trying to make an impression in the most competitive entertainments market in the country, with a population of millions. We already have development people working with kids, but where exactly are you going to send "players going out and doing sessions", don't tell me the Shepherds Bush Walkabout or I'll wet myself? In most other places where SL is played the players have some form of public awareness, the average shopper in the Hardshaw Centre or Tontine Market will know a smattering of Saints players (even if just by name), here that's not the case. In the past the club has tried raising awareness in Twickenham and surrounding areas with players doing appearances trying to drum up awareness, but it's a losing battle with the money we actually have to spend.'"
What you are saying then amounts basically to this
There may be a large potential target audience but some of them may need talking round and persuading or given more incentive so we may as well not bother. The rest of them require money that the club don't have in order to be made aware of the club and to be made interested. Quins can't afford to do so and so cannot do that.
So Quins have a large target audience that they have no possible means of tapping into so will never increase attendances. When we have clubs like Widnes, Halifax, Leigh, Barrow who have smaller target audiences but are able to tap into them given the profile of being in SL (or at the very least would try which is more than your club seem able to do) why should we persist in having your club in the top league barring the way for ones that would contribute a lot more. Your attitude I hope is not shared by the people who run Quins because if it is then we may as well kick them out now. If they fail so miserably to even make Londoners aware of their existence then Skolars and Storm are more important to developing the game so we wouldn't need Quins at all. Long term the top level may need a London club but that need not be Quins.
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International Chairman | 17134 | No Team Selected |
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| I thought London's long term strategy was pretty good:
Develop local youth players through school and club work =
Locally born and trained players playing for the first team =
Local interest.
No one wants to see a team of imports, whether they be from Australia or from the north (round ball game is different....they don't even enjoy what's on the pitch but still go)
It'll take a fair while though. Perhaps something else is needed in the short term.
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Club Owner | 7343 | London Broncos |
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Oct 2004 | 21 years | |
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| Quote saints35 bulls0="saints35 bulls0"fine, the ANZAC community is just one segment of the market that Quins could target - if that one isnt appropriate, there are many more.
You seem to be in the know....what exactly are Quins doing? who is the target market? have they actually identified one? what are they doing to promote themselves to that market? who are they competing against? what can they offer that is different to the competition?
i've heard plenty of what they are not doing - not much about what they actually are doing (and dont mention the Facebook promotion thingy, or I might just have to wet myself).'"
They are competing against all the hundreds of other ways people can go and spend their money on entertainment, including all sports teams that people follow which have either been part of the community for decades and decades, or have been supported in the family for decades and decades.
I'm sure you could identify lots of target markets from a population of millions, but I'm equally sure you won't be able to identify a cost effective way of targetting them from a tiny marketing budget, that's the problem.
We've done ticket deals, but then our threadbare team plays the turgid rubbish we've been offering for a long time now and they don't come back, we've put together entertainment packages, but George Sampson doing backflips at half time isn't really going to put bums on seats even if the kiddies like it, we've done Antipodean theme days, but the bulk of Aussies in London think SL is a substandard competition and are too parochial to support any other club than their own even if the claim to be the world's biggest "footy" fan. In a previous I did marketing effectiveness for a major ISP, so I know how much even minor, localised, marketing/advertising costs, I doubt we can even afford to put posters on tube trains.
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Club Owner | 33944 | No Team Selected |
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| Quote Kelvin's Ferret="Kelvin's Ferret"They are competing against all the hundreds of other ways people can go and spend their money on entertainment, including all sports teams that people follow which have either been part of the community for decades and decades, or have been supported in the family for decades and decades.
I'm sure you could identify lots of target markets from a population of millions, but I'm equally sure you won't be able to identify a cost effective way of targetting them from a tiny marketing budget, that's the problem.
We've done ticket deals, but then our threadbare team plays the turgid rubbish we've been offering for a long time now and they don't come back, we've put together entertainment packages, but George Sampson doing backflips at half time isn't really going to put bums on seats even if the kiddies like it, we've done Antipodean theme days, but the bulk of Aussies in London think SL is a substandard competition and are too parochial to support any other club than their own even if the claim to be the world's biggest "footy" fan. In a previous I did marketing effectiveness for a major ISP, so I know how much even minor, localised, marketing/advertising costs, I doubt we can even afford to put posters on tube trains.'"
Basically you are stuffed then 
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Club Owner | 7343 | London Broncos |
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Oct 2004 | 21 years | |
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| Quote wiganermike="wiganermike"What you are saying then amounts basically to this
There may be a large potential target audience but some of them may need talking round and persuading or given more incentive so we may as well not bother. '"
No I'm not saying this, I'm not aware of any audience that needs talking round who we're not bothered with, and I don't know how you managed to get to that?
Quote wiganermike="wiganermike"
The rest of them require money that the club don't have in order to be made aware of the club and to be made interested. Quins can't afford to do so and so cannot do that.'"
All of the ways of promoting the club need money to make them work, we can bring in new people on cheap deals, but then they watch a substandard team and don't come back.
Quote wiganermike="wiganermike"
So Quins have a large target audience that they have no possible means of tapping into so will never increase attendances. '"
We have lots of potential target markets that we cannot tap into in the short to medium term without substantial investment.
Quote wiganermike="wiganermike"
When we have clubs like Widnes, Halifax, Leigh, Barrow who have smaller target audiences but are able to tap into them given the profile of being in SL (or at the very least would try which is more than your club seem able to do) why should we persist in having your club in the top league barring the way for ones that would contribute a lot more. '"
It really depends on whether you buy into the line of the RFL and more importantly Sky (the game's major backer) that having a club in London is strategically more important than another club on the M62, or a club in Cumbria, the latter is not going to significantly boost SL crowds, and neither will raise profile of RL more than a London club.'"
Quote wiganermike="wiganermike"
Your attitude I hope is not shared by the people who run Quins because if it is then we may as well kick them out now. '"
The attitude of the people running Quins is of minor interest to me now, investment is really what matters. Melbourne Storm is Australia have built their success on dollars from News Ltd. Sustained investment in expansion is a winning model, but whether it is achievable is another matter, and that's before the parochial tendency start wailling.
Quote wiganermike="wiganermike"
If they fail so miserably to even make Londoners aware of their existence then Skolars and Storm are more important to developing the game so we wouldn't need Quins at all. '"
They are important but not in the way you think, Skolars is a small time outfit, Storm is an amateur team, they're small clubs that are putting down roots in their communities and offering people a gateway into RL, so that maybe in 10 - 20 years time we'll see kids playing RL whose parents played for these clubs, kids who have a heritage of RL. They have a symbiotic relationship with Quins RL, both have provided players into Quins development programme, Skolars have got players back out of that programme, whilst the development a club like Storm puts in would be wasted without the opportunity for those players to make it into the Quins development programme.
Quote wiganermike="wiganermike"
Long term the top level may need a London club but that need not be Quins.'"
Statements like these are just daft, nobody is going to magic another London SL club out of their and not face the same problems, or even worse problems. It's about investment, that's all!
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Club Owner | 7343 | London Broncos |
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| Quote Starbug="Starbug"Basically you are stuffed then
'"
Without significant, sustained investment, yes we are stuffed.
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Player Coach | 4389 | No Team Selected |
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Quote Kelvin's Ferret="Kelvin's Ferret"Without significant, sustained investment, yes we are stuffed.'"
Maybe not Kelvins.
viewtopic.php?f=2&t=449363
Saturday could be the turning point for your club.
I await with interest to see what happens
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Quote Kelvin's Ferret="Kelvin's Ferret"Without significant, sustained investment, yes we are stuffed.'"
Maybe not Kelvins.
viewtopic.php?f=2&t=449363
Saturday could be the turning point for your club.
I await with interest to see what happens
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International Chairman | 18789 | No Team Selected |
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Aug 2002 | 23 years | |
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| Quote Kelvin's Ferret="Kelvin's Ferret"Without significant, sustained investment, yes we are stuffed.'"
No ! Nonesense. There is another place.
It's dark.
It's quiet.
It's where the Mutants live (no, not Widnes!)
It's a place where you can thrive without sustained investment. Come join us.
Come join us in The Championship

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| Quote Kelvin's Ferret="Kelvin's Ferret":1fmd9dbpWithout significant, sustained investment, yes we are stuffed.'"
Or you become a Championship club
Is the second option viable ?
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International Chairman | 18789 | No Team Selected |
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| Quote Starbug="Starbug"Is the second option viable ?'"
Does a fat dog fart?
Everyone is welcome down here ................................ 
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| Quote littlerich="littlerich"No ! Nonesense. There is another place.
It's dark.
It's quiet.
It's where the =#FF0000Mutants live (no, =#FF0000not Widnes!)
It's a place where you can thrive without sustained investment. Come join us.
Come join us in The Championship
'"
So its Haven then , not glowing much though are they ? 
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Club Owner | 33944 | No Team Selected |
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| Quote No ! Nonesense. There is another place.
It's dark.
It's quiet.
It's where the Mutants live (no, not Widnes!)
It's a place where=#FF0000 you can thrive without sustained investment. Come join us.
Come join us in The Championship'"
So who exactly is ' Thriving ' down here ?
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