Why can't people like you comprehend the bleedingly obvious? Marketing and promotions cost money, this is especially true in a place like Greater London where the market for entertainments is huge and highly competitive. Quins RL don't have much money to spend on marketing, that's it, our marketing is entirely related to how much we have to spend, not a lot! There have been marketing initiatives, but we simply don't have the money to put out a campaign that will make a significant dent. Don't get me wrong, there are Quins fans who don't get this either, and it is entirely legitimate to ask whether we're getting the best of the extremely limited resources we do have (as long as there's no pretence that they aren't anything other than extremely limited because ultimately you get what you pay for), but it's totally stupid to claim they're sitting back and doing nothing.

Good post

I fully concur with Bazza except one thing.

VB and Tooheys New are horrible, they rival Melbourne bitter and xxxx gold as the most vile beers I've ever had the misfortune of drinking.

Not sure who this is directed at more....bazza the troll or Homer the moderator........still, rings true for both of you (and yes homer, I have read the AUP
You're not paying attention are you? Most Aussies are not interested in SL, those that are already come along. I've met (and played alongside for a spell) Aussies who love RL, who'll make all kinds of sacrifices to play amateur RL but haven't got the remotest interest in SL. Trying to build relationships with people who know about the club but have never been interested in it is not a way forward.

And it's not even about huge amounts of money, so don't know why you pulled that out of your , we have very little money, and we're trying to make an impression in the most competitive entertainments market in the country, with a population of millions. We already have development people working with kids, but where exactly are you going to send "players going out and doing sessions", don't tell me the Shepherds Bush Walkabout or I'll wet myself? In most other places where SL is played the players have some form of public awareness, the average shopper in the Hardshaw Centre or Tontine Market will know a smattering of Saints players (even if just by name), here that's not the case. In the past the club has tried raising awareness in Twickenham and surrounding areas with players doing appearances trying to drum up awareness, but it's a losing battle with the money we actually have to spend.

I thought London's long term strategy was pretty good:
Develop local youth players through school and club work =
Locally born and trained players playing for the first team =
Local interest.

No one wants to see a team of imports, whether they be from Australia or from the north (round ball game is different....they don't even enjoy what's on the pitch but still go)

It'll take a fair while though. Perhaps something else is needed in the short term.

They are competing against all the hundreds of other ways people can go and spend their money on entertainment, including all sports teams that people follow which have either been part of the community for decades and decades, or have been supported in the family for decades and decades.

I'm sure you could identify lots of target markets from a population of millions, but I'm equally sure you won't be able to identify a cost effective way of targetting them from a tiny marketing budget, that's the problem.

We've done ticket deals, but then our threadbare team plays the turgid rubbish we've been offering for a long time now and they don't come back, we've put together entertainment packages, but George Sampson doing backflips at half time isn't really going to put bums on seats even if the kiddies like it, we've done Antipodean theme days, but the bulk of Aussies in London think SL is a substandard competition and are too parochial to support any other club than their own even if the claim to be the world's biggest "footy" fan. In a previous I did marketing effectiveness for a major ISP, so I know how much even minor, localised, marketing/advertising costs, I doubt we can even afford to put posters on tube trains.

Basically you are stuffed then

No I'm not saying this, I'm not aware of any audience that needs talking round who we're not bothered with, and I don't know how you managed to get to that?



All of the ways of promoting the club need money to make them work, we can bring in new people on cheap deals, but then they watch a substandard team and don't come back.



We have lots of potential target markets that we cannot tap into in the short to medium term without substantial investment.



It really depends on whether you buy into the line of the RFL and more importantly Sky (the game's major backer) that having a club in London is strategically more important than another club on the M62, or a club in Cumbria, the latter is not going to significantly boost SL crowds, and neither will raise profile of RL more than a London club.'"

Quote: Kelvin's Ferret "Without significant, sustained investment, yes we are stuffed.'" Maybe not Kelvins. viewtopic.php?f=2&t=449363 Saturday could be the turning point for your club. I await with interest to see what happens

Quote: Kelvin's Ferret "Without significant, sustained investment, yes we are stuffed.'" Maybe not Kelvins. viewtopic.php?f=2&t=449363 Saturday could be the turning point for your club. I await with interest to see what happens