TV commercials are charged against rating cards. Rating cards are also worked out using A B C analysis of socio-economic groups.

It's not beyond reason that 50,000 A rated viewers are worth more than 200,000 C rated viewers. It's not the whole story but goes a long way to explain some of the " disparity".

We mere mortals are not privy to commercially sensitive rate cards but if League Weekly can afford to advertise on Premier Sports then that alone tells a story.

If RL was on BT sport, you would save an absolute fortune (unless you want the round ball game as well)

Going back to the Sky deal, it was certainly done hastily.

When did the existing union deal expire?

I think he was left with little option and agreed under duress. Anyhow, he was probably right.

Do you mean, how long does the current deal last ?, if so it is 6 years till 2021 I think ?

This.

Take a look at the adverts during a Union game on Sky compared to those during a League. It's not as straightforward as "all the adverts are posh for Union" but there is a difference. There's significantly more adverts for the likes of Land Rover etc during Union games rather than betting firms during League games.

Also, watching the adverts during a Union game is far more entertaining than the actual game.

Not everyone voted the same way though so how was he under more pressure? He was probably right before or after he changed his mind?!

So, we're now moaning about a lesser game, signing a lesser deal for a lesser channel ?

Good thread this.

I'm just wondering how far in advance of expiry of their current deal they have negotiated, given the dogs abuse our game got for dealing early.

okay so if we are getting £182M over 5 years that's £36.4M per year which includes SL, the championship AND Internationals how is that more than the RU's £170M+ (£40M+/year) just for their top tier and a domestic 7s tourney? how is your statement factually correct?
Good post yours

First of all, very well done on pretending your £90m claim didn't happen.



It's not even worth discussing internationals. The other code will always bring in a lot more but we do still have the next 2 RL World Cups up for grabs as Sky don't have those rights.

And i'll take £4m a year less to be on Sky over BT all day, every day.

Signature material that. Thanks!!