Who chucks the ball at the Mondeo.

No leeds player in the advert either.

Perhaps there's a second advert on its way, with (amongst others) The Wrecking Ball and Try Tornado?

... this looks great... but where is it going? why? part of what campaign?

Let me use a great video to take another opportunity to whine about the RFL - of course without enough evidence in this case of what's going on to back up my guess - but ... this looks like the work of a 1st rate agency done for a 4th rate client.

One of the reason I find the RFL so b****y frustrating is that they can occasionally find a partner that does something really good, but there's no convincing roadmap from the RFL themselves of what their vision is for the game (all of it), by which we can judge these things. i.e. "is it helping to deliver the vision?"

Great ad...but...

great video get it on telly itv before next season starts

I'm going for Ryan Hall as the hoody'd vandal.
Someone ask Crabsticks or Stomkins on Twitter, they'll know.

Classic comment from someone on the video website where it's hosted;

Quote RLBandit="RLBandit"... this looks great... but where is it going? why? part of what campaign? '" Press release is here: viewtopic.php?f=2&t=536902&tsmp=1347981165

Quote RLBandit="RLBandit"... this looks great... but where is it going? why? part of what campaign? '" Press release is here: viewtopic.php?f=2&t=536902&tsmp=1347981165

I love it, I've decided.
In the next one, i'd like to see Benny Westwood stop a truck like [url=http://www.youtube.com/watch?v=27dZ5mJBnBYBen Grimm does here on 2.03[/url

My understanding is that this is a test campaign centred around the play-offs; if it's well received, I gather there'll be more to come.

I'm glad that the RFL have twigged that the athletes are the ones who'll attract people to watch the sport; they should now be working with some of these individuals to help them achieve more profile; get this League of Extraordinary Gentlemen to do something collectively for Sport Relief for example and tout them for as many interviews, panel show appearances and reality shows as possible.

With a bit of vision, it's entirely possible to raise the profile of RL by trading on the image(s) of its finest exponents; I'm not convinced that the RFL has that vision mind you, but they could fix that by appointing a proper gaffer and sidelining Big Nige to the accounts dept.

Great concept but it needs maximum outlet. Hope this is just a sample model and then they go out and make one better and more extraordinary.

I think it is. I'm sure I read that somewhere.

I know I read recently that the direction of RL marketing is changing. The focus isn't going to be on specific events but on the sport. That makes better sense IMO. If the purpose is to attract new fans - which it is - then with what limited funds the RFL has available to it, money is better spent promoting the game in creative ways at significant times of the year rather than promoting an event for a sport people don't know about. The RFL can then back up specific events with their email promos to fans, as usual.

It would be really good if this video or any future ones could be shown on national TV at strategic moments. Costly, mind, but it would be good. What a difference it makes when a company that knows what it is doing is employed to do the job. Oh for a bit of extra cash in the game!

I really enjoyed the video. I don't think it matters which players are in it. The themes of RL were all there and expressed very effectively (only the flying balls of fire were a bit out of synch with the environment but hardly to the detriment of the video).

Thought it was Leon Pryce.

DUNNO....but it was at least a yard FOOOOOOORRRRRRRWAAAAAAAARD!