New Super League Structure?

Quote: gutterfax "^^^^^^^^^^
THIS

The figure of 10,000 average fans per game (that I keep repeating) is where the clubs need to be heading for.......at an average of £15 per ticket and £15 residual spend (beer/pies/merch) then the clubs will generate £3,900,000 in income before sponsorship (shirt/player/matchday). Then you have SkyTV putting in another £1,300,000....so your clubs are looking at a turnover of between £5,500,000 and maybe £8,000,000.....all on real income with no need for a "sugar daddy".....this is a sustainable sport, with room to grow.

All clubs with aspirations of being in SL come 2015 should be made to produce a quantifiable business plan,independently audited, as to how they will attempt to get to 10,000 fans and how long they think it will take them. None of this "it's a new stadium, fans will flock to us" or "we'll double the price of our ST's after a year or two cheapies" or my favourite..."we'llsign a few star names and the fans will flock in".....but proper, budgeted and realistic business plans.
The game can't rely on Sugar daddies.....HKA have lost theirs, London lose theirs soon and a few others are complaining....the game needs paying spectators or it will eventually revert back to a semi-pro comp with one or 2 full time teams.....
We know about Crusaders, Wakey and Bradford, together with Salfords near miss, but what the love did London say to the Licencing guys last time out? We're on 3,380 average but will try to get it down to under 2k by next time around You can market all you like, but if the underlying product just isn't interesting to enough people there's only so far you can go. For example, Sky televise netball. Millions have played it. A bit of marketing and it would attract 1000s right?

In the case of RL, we also suffer from it just not being 'interesting enough'. We who DO go think it is, obviously, but we can bang on to each other about how much we love going, but all we're doing then is preaching to the choir. We need to be honest and accept that for a variety of reasons, there are a lot of people, who, confronted with a ton of marketing for say London, will say, "what's the point? There's no star players, they mostly lose, and the games don't matter because they can't even go down. I like a bit of Rugby League, but there's a lot of other stuff to do on a weekend." We can get as frustrated as we like with that attitude ( and don't accuse me of having it, I drive 120 miles round trip to support my team ) but frustration acheives nothing. Realism does.

As you say, London's attendances have dropped. Ask those who've stopped going, why? Not enough marketing? Doubt it.

Don't get me wrong. You're right, there's NOT enough marketing, and when there is, it tends to be unfocused and generally poor. But even a complete transformation in marketing won't be nearly enough without structural change.