Rhinos is certainly more marketable than loiners as is Bulls compared to Steam Pigs. Its not the brand that is at fault, it is the marketing that is the issue. Bradford didn;t have all that commercial success due to picking a good nickname, they had it due to some outstanding marketing staff.

Having said that I am glad we kept our world famous historical name though at the time I quite liked the idea of being Hull Kingston Knights!

I would say that at some clubs it has worked and been a plus for the club, whereas at others it hasn't worked so well. Though I don't think it's put anyone off, except at Fax maybe, due to the truly awful name decided upon.
At Leeds for instance, while I'd take MjM's point that Leeds' success has helped, but I would say the club has benefited hugely from the Rhinos brand since it appeals so well to kids. The Ronnie the Rhino mascot is perfect to attract the interest of kids and you can see the results by the amount of kids attending Leeds games and being involved in the various kids schemes at Leeds that bring in vital revenue throughout the year. Also of course kids don't go to games on their own, they take an adult with them even more revenue. The focus on marketing the club to kids could only have worked with a child-friendly mascot backed up by the Rhinos identity.
It simply wouldn't work with a half-d approach of just producing an artificial mascot out of nowhere that has no obvious connection to the club. Ronnie the Rhino wouldn't work if the club was still called Leeds RLFC with the old City of Leeds crest as the badge.

I know kids still follow football teams who don't have a "name" but that's because football is so huge, RL isnt and has to fight against that initial pull that all kids feel toward football, it has to be different and offer something different.

I'd rather we were in football's shoes where we didn't need to do that but that's the position we're in. I'd also say that those clubs where it really hasn't worked that well, it might be in their interest to revert to a traditional name and badge. I'm obviously coming from an outsiders point of view but it would seem that Salford & Wigan could revert to more traditional names and badges and Saints to a more traditional badge without negatively affecting the club.

Wakefield Trinity Wildcats are the only professional sporting club in the city unlike Leeds and Huddersfield who can easily be differentiated now by their new tag lines.

Also I have never heard anyone say 'I'm off to watch the wildcats' or suchlike and if I did I would be having words with them! As Conor said earlier 'Wildcats' is just so cringeworthy, I've never heard anyone in the crowd cheer for the 'Wildcats' and doubt I ever will. Wakefield belong in the Hull FC, HKR and St Helens bracket. Wakey have the worst suffix in Super League, many of the others have stuck or are necessary in some cases.

I think the Wildcats aspect could be kept as part of the community side of the club if need be but not as part of the name. God knows why we didn't get renamed to Wakefield (Trinity) Dreadnoughts. Anyway life goes on...

It probably takes years for new nicknames, official or otherwise, to stick with fans. Part of rebranding is to help with things like official merchandise. In Wakey's case, the club's traditional name, Wakefield Trinity, has been in common use so long it's probably in law 'public domain' so that anyone could make scarves, shirts etc with that name and sell them without paying the club. With the copyright 'Wildcats' name that can't be done.

I don't see why tradition and 21st century branding can't co-exist. Warrington get called Wolves a lot, especially in the press, but fans old and young also call them Wire. To be fair, you do say that you personally hate the name Wildcats, whereas I think most Warrington supporters are happy with Wolves, which comes from the old town crest anyway.

I think this is what sticks in my craw. I'm not against nicknames per se, but 'wildcats' is purely arbitary and there is no link to the city or the club. It smacks of laziness and the alliteration just makes it cheesy.

At Keighley we've had the Cougars moniker for 20 years now. It's become synonymous with the club. You don't hear in conversation "Are you off to watch Keighley (or The Rugby) this weekend?" You hear " Are you watching Cougars this weekend?".

The club have always been keen to make sure that the fans be they young, new or old understand that Rugby League didn't start in Keighley with Cougarmania. Our main supporters bar is our Hall of Fame with framed montages of all the great players (yes we've had some) who've played for the club in the past including team photos, newspaper reports and programmes from the era that they played in. It doesn't cost anything extra to go in and have a look around when there's a game on.

I know a few other clubs so something similar, Hunslet being the first one off of the top of my head. It would be nice to see a lot more clubs bring something in like that.

Leeds Rhinos works for me but the badge is terrible.

Wakefield Trinity sounds good and the name is associated with Rugby League. The whole wildcat package is a poor one.

Wigan - OK but the mascot looks like an idiot.

Huddersfield - Same as Wigan.

I don't like Saints new badge.

Catalan Dragons and the Bradford Bulls have the best 'new era' names & badges.

IMO

On the whole I'm not a huge fan of the rebranding, especially where there is no real tie to the adopted name (ie Bulls, Rhinos, and thankfulyl shortlived sharks), the logos are generally tacky (again Rhinos & Sharks I'm looking at you). Would much prefer the "historic" names and nicknames were kept, and am pleased that Saints, Rovers and Hull not bothered with the new names and logos, or where they did, not stuck with them,

All that said, Widnes Vikings works due to the historic presense of vikings, and the new(ish) logo is very smart, if there were more like that I'd perhaps not be quite as anti them.

The club had plenty of young fans before it became Leeds Rhinos, and crowds now are not IMO disproportionately larger than they were in the pre-Rhinos days before the team started winning things. Having watched the implementation of the Rhinos name, I would use exactly that phrase - it was half-d. They came up with a totally inappropriate name, then got themselves a logo, got a mascot, chanced upon someone who could create a character inside the rhino suit and, bingo, that was the rebranding done.

Since then they have done a fair amount with it, but I have seen little evidence that it is totally reliant on the Rhinos name - although removing it now would be impossible as it has managed to become associated, one way or another. Plenty of clubs in other sports have worked with mascots without renaming the entire club to suit. Leeds, along with the rest of SL in 1996/97, were caught up in the clearly foolish idea that an appendage to the name would change everything. It required, and requires, a lot more work than that as Bradford and Keighley showed.

The SL names which continue to stand out are Rhinos, Wildcats, Warriors and, arguably, Vikings which seem incongruous and undistinguished for some of the game's finest clubs. Pre-Giants Huddersfield weren't much of a club to begin with so I won't include them in that.

Leeds Rhinos - Goes well with the club, it has really stuck well, as well as separating themselves from Leeds Utd and Carnegie. Badge is a bit poor but hey ho.

Bradford Bulls - Rolls off the tongue well, club colours are incorporated well, similar to Leeds.

Huddersfield Giants - Again the club colours remain in tact, seems to have stuck quite well with the fans.

Warrington Wolves - Like someone mentioned previously this has not just been slapped upon Wire but is quite historical and is all around a good bit of branding.

London Broncos - Does it matter what they're called? Nah, OJ but this club more than any need a strong identity in London and I think Broncos has stuck with the club.

Widnes Vikings - Once again I think this suits the club well, similar to Huddersfield in many ways.

Wigan Warriors - There is no 'Warrior' as part of their logo, think the Warriors part could easily go and no one would be bothered.

Salford City Reds - Don't see how this benefits the club really, but it's not really an 'offensive' name to hear or see, but I suppose some branding is needed.

Cas Tigers - Were known as Tigers long before Super League AFAIK? Black and Amber obviously go well will the branding, all in all a very good package.

Catalan Dragons - I don't know any Catalan fans nor do I know where Dragons came from, personally I think it is ok though, as I like Dragons



What is quite prevalent is that in all cases the club colours are worked into the logo well, but Wakefield just have a big yellow cat?

I reckon Wildcats should be kept as part of a supporters club for kids, use the branding on kids clothes or whatever. But I hate walking around with a great tacky yellow cat on my clothes. The new logo is much better but still has that big cat on it.

anyone else find it ironic that a thread on the 'destruction of the game's hertage' through the 'serious issue' of club names and mascots was started by someone whose username is Connor Giantsfan, rather than the more heritage correct Connor Fartowner?

TFC: Dragons comes from the fact that the patron saint of Catalonia is San Jordi - or St George as he's called in English