imagination and interest of RL fans across the heartlands....

tickets for a fiver

Offer only for Super League fans. Great.

That's not exactly a 'marketing idea' - it's a desperate gesture as a result of failed marketing of a failed concept.

My car dealership isn't selling enough, so let's give away cars for free, what a brilliant marketing idea!

I get your point in principle but practically its not going to make any difference. If you want cheap tickets, just ring up and quote one of those codes! They're hardly going to be able to check whether you are a fan of the super league team or not!

If you're worried, just quote the wigan one.... the RFL know we're that massive we have fans all over the country

This has come about through Stevo suggesting that an offer needed to be done to get bums on seats - £5 a ticket i think he said.

Was on SL Extra time after the last game. God help us if the RFL are now taking marketing advice from Stevo!

Still cant seeing it make much difference though.

It aint really you can just say any of the codes on offer

Marketing:"the development of a product to meet a requirement, the outbound announcement of the availablity of that product and various actions to ensure repeat business, whilst maximising ROI for the stakeholders"

There are hundreds of "definitions" of marketing out there, but that's the basic skeleton of all of them....

There's also another belief that is generally accepted around the world......once you offer something at "value" rates, it becomes nearly impossible to charge a premium for it ever again.
The RFL booked Wembley for a double header in 2011 and undoubtedly, got more fans in attendance for the 2 games than they would have if they had been played seperately.......but if you bought a ticket for a tenner, how keen are you going to be to fork out 30 notes for a pool play RLWC game between England and Australia next year?

Consumers have a choice....most RL fans that are AVID RL fans, have SKY TV.......to get these people off their "rses is a more complicated matter than offering tickets for a fiver. It's not like these RL Fans are new to the product..marketing an Exiles game against the national side in a Rugby League heartland is not the same as trying to promote the game of RL outside it's traditional heartland.

FWIW, If they are going to keep this concept for 2013, it should be 15 quid extra on top of a ST for 1 game, 25 notes for both.......pay the "selling club" 20% commission........then put the remaining tickets on general release at 20 for one and 30 for 2......advertise these tickets to the ANZACS and package them up with train compaies and travel lodges......start promoting them in February.........all ST holders that take up the offer can be contacted with specific offers relating to the games they are going to......cheap accom for those from say Hull attending a game in St Helens.....petrol offers, food offers, booze offers, coach offers, replica kit offers.....all designed to enhance the experience of attending an "event"

......in case you missed it, the last bit above is MARKETING.......last minute tickets for a fiver isn't!

It's not about just putting up goal posts and providing a ball and a whistle......which with the exception of a couple of Clubs, the entire game of RL in the UK believes it is

Correct-a-mondo.

I'd also add that pre-planning and promotion are key. I have no doubt that the "concept" of the exiles is an OK one, but RL fans have become apathetic over the years and getting them off their 'rses needs a bit of forward thinking.

If the RFL were to use the clubs and their ST renewal campaigns for 2013 to promote these games, you would look to get a 25% take up on the offer. Additional incentives could be that anyone who buys 1 ticket with their ST goes in the draw for a box at a RLWC semifinal for them and 5 mates......buy 2 exiles games and go in the pot for a box for 6 at the RLWC Final........even consider another 10,000 notes worth of RLWC tickets.......

Try this one:

England v Exiles, Huddersfield, Some Saturday in June 2013..... 7pm KO.
TNT Magazine/Walkabout bars offer:

Return train travel from London to Huddersfield, 1 nights accom based on twin/double sharing match ticket and pass to the Museum to be used on Sunday morning....say 110 notes?
Travelodge/Hotels contacted NOW, train company agree decent fare...getting cheaper with every 100 booked.......Pay "sellers" 20%.........you think about it...the manager of the walkabout sells 45 tickets....he earns a Grand. TNT sell 450 tickets......you do the maths.

Alas, I suspect what actually happens is they push the game on SLY TV and expect everyone to roll up....and whe it doesn't happen, you get fiver tickets.

Yes the Exiles games should be selling out stadiums immediately and if they don't they should cancel the concept.

Just like State of Origi- oh wait...

I'd suggest the RFL should have kept it to a single match for another couple of years before ' diluting ' the potential support with 2 games

Or they could have just not bothered at all with a ridiculous, pointless concept which, as I stated at the time, was doomed to failure from the start.