The RFL have revealed the 'Rugby League of the Extraordinary' concept will be used in television advertising ahead of the new Super League season. Advertisements will be screened across the Granada and Yorkshire TV regions across ITV's FA Cup coverage.READ MORE ON THIS STORY....

The RFL have revealed the 'Rugby League of the Extraordinary' concept will be used in television advertising ahead of the new Super League season. Advertisements will be screened across the Granada and Yorkshire TV regions across ITV's FA Cup coverage.READ MORE ON THIS STORY....

This is what the RFL need to be doing imo! Providing the ads are good obviously.

Why not in the rest of the country? Get other people intrigued. We may find that some people may tune into a game on Sky. I don't see the point in marketing something just in the area where it is already popular.

and if they would have done the adverts nationwide you would have said whats the point in that when its mainly watched in Granada + yorkshire regions.

some people cant do wrong for doing right!!!!!!!

Erm no I wouldn't. I would have said 'Well Done'. Not everyone is close minded pal.

This ad campaign needs to be country wide not just in the main RL regions. With the World cup later this year getting the game at the minds of the countries sports fans from the start is essential.

Great stuff, maybe the theory is try it out on regional TV and expand it before RLWC?

Still, I believe the RFL have really started to move forward in the last year or so, starting with the common sense move of MM to Eastlands and the promotion of the RLWC so far has been excellent.

I know! How ridiculous? I mean, Nike, Asda and McDonalds are all popular in Britain but they still keep advertising here! It's madness! And Leeds Rhinos - they have billboards all over Leeds! What are they thinking?

Super League has an average weekly attendance in the region of 60,000. The combined population of Yorkshire and the North West is in the region of 12.2million. Let's concentrate on attracting people who are on our doorstep first and maybe, just maybe, these ads will deliver a tangible ROI to justify further investment.

Sky Sports will be advertising their own programming nationally.

Jeez, it's not about being closed minded it's about using your limited resources to the best of your ability.

Who the hell is going to travel up from Bristol to watch a game no matter how turned on they are. However you may raise the interest in an an entire family in Harrogate who may decide to give say Leeds a go, or re awaken an interest in someone from Salford. Far more likely to succeed both short and long term. Maximise you earnings were you are strong first and when you have use it to spread the word. Truth is RL is still not as strong as it should be in it's own back yard.

When there are 14 SL teams all in modern stadiums and all selling out then it's time to spread the game. This is the Aussie model - they waited till interest in the successful Sydney comp reached breaking point and then answer the demand and chuck as much money at it as you can. We are trying to cater for a demand that is yet to be created, cart before the horse.

Use chances like this to make the heartland of the game vibrant and exciting then the rest will follow - it's basic business/common sense nothing more.

As said above, its about getting people to attend games, not watch them on Sky, thats Sky's responsibility.

Maybe Meridian, London etc Regions or is it time to call it a day down south.

Parochial tw*ts!! Maybe Woody wasnt fed lard when he last came to the Stoop.

As the majority have already said it needs to go nationwide, a great opportunity missed by the RFL to do something right.

I used to live in hull up to 5 yrs ago and i have spent the last 5 yrs trying to convert every person i see to rugby league get the advert all over the country it makes sense

...is there something wrong with the southern doorstep?

The RFL/SKY wanted a London franchise/team in their new summer rugby League revolution but in 17 years have not lifted a finger to help them.....yet again, the Northern Sport that wants to seem national retreats into it's shell.....and in world cup year too.....shocking

I would imagine its to do with cost, I'm not an expert on these things but I'd imagine an ad slot during an FA Cup game is quite expensive