SL clubs unhappy with RFL

Quote: JonB95 "What is wrong with you?? Why can't you make a coherent point against the RFL without taking pathetic pot shots at their appearance ??'"

I could - and have - ranted many a time about specifics concerning the RFL. However, my opinion is that marketing/profile (in the broadest sense) of the game is essentially the most significant failing. A pretty significant part of marketing is the image you present to outside world. Image matters, and that photo is a great (if - in isolation - insignificant) example of how not to present yourselves if you're trying to give the impression of a dynamic team with whom your brand (should you wish to sponsor the sport) would be in great hands. I'm not suggesting that the individuals need to be replaced by twenty-somethings straight from the cast of Friends - an image expert would be able to do wonders with the cast as it stands. However, it seems highly unlikely that the RFL would recognize any image issue in that picture (you obviously don't).

It does indeed seem petty to care about things like that. In an ideal world - it really shouldn't matter one jot what the heck they look like in a photo. Seriously, it shouldn't, I totally agree. But we live in a world where if you want to be commercially successful, you need real expertise in image and brand management. Before you say "so are you such a big expert then?", the answer is quite obviously "no". But even I can see that photo screams "small time". Of course it's not about one insignificant photo - if the game was being marketed well, one slightly dodgy photo wouldn't make a blind bit of difference to anything - the point is that the game is not being marketed well, and images like that give (me at a least) an insight into how much or little they understand about image and branding.