Bradford Bulls have secured a Super League-record £1.2m sponsorship deal with Provident Financial.
The deal is over four years and will also see Odsal renamed the Provident Stadium.

Brilliant

But the game is in crisis and no sponsors want anything to do with us, especially clubs which werent competing for trophies and were outside the play-offs as no relegation meant all their games were meaningless

You really are a sad man, well done BB and Thank you FP.

Does that mean I can have my fiver back that I pledged in one of your beg buckets when you last visited KC?

Thank all the people who pay the massive interest rates, so they can give record sponsorships out

No and under the terms of the new sponsorship you're now required to pay £40 on your next visit to Odsal.

No of course you're right. It is actually a bad thing that a record sponsorship deal with a company that doesn't sell beer, fags or glass has been made.

No its a company what charges people that cannot get loans or credit a mer 4000+% interest, id rather it was a beer company, fag, or glass company, but its only a company who rips people off who cannot do nothing about it, but so long as that part of the business is kept quiet its a great sponsorship

Regardless of the business these guys are in Bradford have got a good deal by the sounds of it and look to be on the rise again which is great to see. The future looks secure off the field and on the field they're building a decent side with some potential to improve. I like the signings of Blythe and Foster who are both young and hungry and Ben Evans could do a good job as well. They have some other good young players like Whitehead and Bateman and some good senior players like Kearney and Lulia.

There's room for improvement but things are getting better.

How does it rip people off? Stop being silly.

A bit like ' WONGA ' but with a posh name?

Nobody is forced to use those kind of companies you know.

No but its OK for a RL club to profit from these kind of companies

bradfords new slogan: run up your debts as you eat your curry.