Quote: UllFC "Leigh needed to do something to differentiate their image from Wigan, its odd that two rivals so close play in the same colour with Roman/Warrior themes, so its worked for them in a way it wouldent for most other teams in the league'"
I think if Leigh had played in green and yellow, Beaumont would still have changed their name. He wanted to make Leigh HIS club.
I quite like the re-brand. It definitely grew on me as the season progressed. Beaumont has done well out of it. IN[/fimg]But that isn't going to secure the long term future of the club, or even bring anymore success. When the wins stop coming, the fanbase will drop, unless other strategies are brought into place to stop that.
'Hull Sharks' and 'Wakefield Wildcats' saw a brief uptake in interest after their rebrands, but went back to their traditional names after the novelty wore off.
Once the expensive pre-match entertainment I'd dropped, will that affect the footfall? Possibly not, as I can't see many of target demographic of 18-35 year olds being big into bands like T'Pau.
I've no issue with what Leigh have done this year, but I don't see it as future-proofing the club, or having the long term impact people think it will.