Quote: shinymcshine241 "Well, that's the question - are billboard ads, radio ads etc an effective way to attract a new audience ? Do cheap tickets generate a sustainable growth (or do people just expect cheap tickets forever)?
I've seen RU clubs have massive event games at Wembley - yet it seems to have little impact on sustainable growth in terms of Premiership rugby attendance.
It always concerns me that clubs, such as Saints & Wigan have huge onfield success but little market penetration outside their immediate area - and even the most aggressive billboard campaign is unlikely to change that.
Has the game ever grown in term of attendance or have any crowd increases just been proportional (or not) to a growing local population - 100+ yrs on and I'd guess for most clubs their fans are still predominantly drawn from 5-10 mile radius - whilst clubs on the doorsteps of Liverpool & Manchester continue to miss out on engaging with those populations.
But I also suppose we need to consider how 'measures of success' might have changed - and whether physical attendance is the right marker, or is it social media engagement, TV viewing figures, YouTube streams etc.'"
All good points. And if the RFL have done some research and decided it isn't worth the investment then fair enough but i'm cynical that they have, its the same approach to the ticket sales every year. They go on sale a year early with a half hearted early bird discount, then a brief mention of a group discount then silence til 1 week to go where we hope two big sides have made the final (had Salford upset Saints last week you could have dropped 10-15k off that crowd instantly) there needs to be more sales in the bag before the finalists are announced.
And yes you are correct that Unions big event games haven't massively increased crowds for standard games but I bet it really helps both the clubs and the Premiership show sponsors footage of packed out games at Wembley, Twickenham etc when they discuss terms.
In fairness I did hear a Radio ad for the world cup in the car yesterday and as it was Capital Yorkshire it was fairly targeted for the first game at Headingley.