Quote: puroresu_boy "Yes but they also generate ratings on TV hence broadcasters are happy to hand over hundreds of millions to broadcast the game..'"
The NRL are just fortunate that Football of the association type, has started late over there in terms if a viable career and are happier playing over the summer months.
Both the AFL and NRL have to beware, as the wendyballers are looking at moving their season to align with Europe, meaning a fair amount of cross over between the codes and no matter if you like soccer or not, it is HUGE and it's only a mater of time before 'soccer moms" want their kids playing the safer of the codes.
As for the NRL's dominance of the airwaves....It's not the broadcasters paying top dollar. It's their advertisers. Once the advertisers continue their drift towards other media all sports will need to look to their own fanbases for revenue streams.
But you're right in comparing the NRL to what SL has to offer......a glance at the global brands in 'straya compared to here is terrifying.
rlhttps://www.nrl.com/about-us/partners/rl
or
rlhttps://www.superleague.co.uk/rl very bottom of the page