Quote: Steph Curry "
Can you imagine rugby union signing a deal like this? Of course not, would never happen.'"
It may have excaped your attention but Rugby League is not rugby union.
Deal with the world as it is, not some fantasy world where sponsorship is easy to come by. This deal is proabably valued around £75k-£100k in exchange for some minor secondary exposure. The way the f3ckwit fringe have gone off you'd have thought PJ's had been given title sponsorship and all-round stadium branding. They don't have a clue about how Rugby League, or sporting, marketing deals work.