Quote: Him "And back then the world was very different.
The problem isn’t that RL went away from what it was doing well to start doing something wrong. It was always doing something wrong. It was spending far more money than it was bringing in and crucially was only spending it on short term benefit such as players. Clubs infrastructure was left to wither and die and is still the main reason as to why we’re in the position we’re in now.
The problem was the world changed. People stopped caring about how a small ex mining town fared. They wanted to see big clubs from places they could at least imagine they had an affinity to. Which is why Union massively increased its profile, not because of its domestic game, people generally don’t care who wins the Union Premiership, but because of its international game which you can immediately join a side and care about the result.
League was still too busy crowing over the fact we got over 10k to a relegation decider between 2 small towns.
Peoples time is too limited and their choice of how to spend that time too varied now to rely on drawing people in to most RL games at the moment. There’s something better or, crucially, easier to spend that time on.'"
When you boil the whole standing of RL in the overall sporting arena, it's "failure" has been against Union, a sport which for decades pretended that it was an amateur sport but now, is very much professional and if we are honest about the situation, there is rock all that League can do to genuinely compete with it, certainly not in the UK.
The jewel in the RU crown over here is the six nations and RL wont EVER have the profile of the other code.
There really should be a genuine conversation on where the sport is headed (sorry for the Americanism).
The argument about people having "something better" to do could be levelled at every sport and you could actually argue that RL scored an own goal by moving to the play off system and grand final, which has taken away all of the glamour and kudos of the sports once "protected" event.
The Challenge Cup and particularly the final, used to have massive kudos and was the one competition that received genuine national coverage, with the Wigan glory years probably being the peak of it's popularity.
However, the GF has now replaced the CC Final as the end of season celebration and of course, with Sky being the sports primary broadcasting partner, this situation is pretty much irreversible.
The one sure thing is that despite the tinkering and "innovation" with the sport, there really is no quick fix.
The World Club Challenge, particularly the extended version could gain some additional exposure but, having tried this for a whole 2 seasons and been thumped by the Aussie club sides, this has been shelved. Plus, there was no real appetite from our Aussie cousins.
However a "proper" series could help the sports profile but, this would have to be the top 3 from each hemisphere and not substituted clubs, which was embarrassing.
Ultimately, we suffer from having so few genuine RL playing nations and again, this isn't going to change in the foreseeable future.