There definitely is a bigger picture, although RL is in danger of not being in the picture at all.
I agree that everyone in the game carries some responsibility for the lack of profile.
However you suggest there was little interest from the current RL audience but, they need to know that there is a game on in the first place and I know 100's of RL fans and many of them didn't even know this fixture was taking place ??

Indeed, had it not been for the selection of the 2 lads from Wakefield, I may not have known either.

Having then found that it was taking place, I tried to register with ourRL and the system didnt work !!
The ticket line was only open till 5, but, there was no way of actually knowing this and then their own system crashed.

The bottom line is that NOBODY is banging the drum with the various media outlets, certain newspapers no longer cover the sport at all and even the BBC have us so far down the shaft that we lack exposure.

I dont know where Eric Perez has disappeared to but, he certainly managed to generate interest in RL in a country where the game had never featured and we are severely lacking somebody like that over here to whip up some interest and at least keep the game on the back pages of the papers and occasionally on TV.

And this is where we find some common ground. As much as the earlier posters had be down as a "the RFL are blameless and this is all the club's fault" type, there's a lot of culpability on the RFL.

If you're hanging your broadcast hopes on a mobile app, the app needs to be stress-tested long before the event - that's basic. Making it easy to buy tickets? Ditto.

Personally I did know about the game, and I've received enough marketing around it through email, social media ads and so on for me to make a decision not to bother with it.

But as we seem to agree, this is part of a long-term malaise that both the RFL and the clubs have to carry the can for. We have a declining audience, we try and sell to an audience that repeatedly shows an unwillingness to buy, and the perception of the product is poor.

This was a weakened England team vs a weak France team on a Wednesday night, held in a town that most people would probably struggle to point to on a map. I'd take some convincing to believe that such a proposition would appeal to more than 5-6k paying customers. The RFL needs to use its budget for this sort of thing strategically. There's no-little return to be gained fromt throwing excess resource on a game that holds little appeal to either the existing fan base or to new audiences - especially with a three-match series with NZ around the corner.

People commonly confuse advertising and marketing on this forum and when they talk about "marketing" they actually mean advertising. But all of the advertising in the world does not make a poor product worth buying - it just talks about that poor product to more people. England v France in Leigh on a Wednesday night is a poor product. The game needs to make itself more marketable, and that's the responsibility of everyone involved.

Something that has to be done is to have tickets for ALL RL events sold through the clubs, something that the other code is very successful at.
They allocate tickets right the way down the RU pyramid and those clubs that are successful in selling these tickets gain priority for the "important" games, hence there is a desire from the clubs to do their bit.
As an absolute minimum, all SL, Championship and League 1 clubs should be involved in getting their fans to buy tickets to Internationals, Cup Finals, Magic, Summer Bash etc, obviously keeping a certain number back for supporters of the actual finalists and this should go down through the RL pyramid, with some kind of "reward" for those clubs that are successful in selling tickets.

Reading Bramley and wrencat arguing. Is painful as to a large extent theyy are agreeing with each other.

There are some fundamental issiues that no one yet seems to be able to come to a conclusion yet.

I9t is like Brexit everyone is arguing but no one is saying what they want and what the consequences will be.

The fundamental issues which Need addressing are

1/. Who runs the game to clubs or the RFL at the minute they are in my view pulling in different directions

2//. Is the on field product good enough . my view is no.. A good game f RUs now better than your typical game of RL.
What needs to be done to make it better.

3/ does the game need. p and R or franchising

4/ do we need expansion or consolidation

5/ how can we. Make internationals more meaningful.

I Wouldn’t pay good money to watch England B Muller France B. ( I reckon we could pay PNG TO COME over and make more money

6/. How can we make England /GB more competitive against the top teams to improve the national profile of the team

7/ how can we address injuries and player burnout.

Once we sort. The above issues out we can argue about why fans did not attend and who is responsible for marketing

There was me thinking that discussing and acknowleding the views of other was the sign of good discussion. Duly noted, it won't happen again