Quote Budgiezilla="Budgiezilla"It is quite obvious that you are not very clever, and again I ask of you, please elaborate on your latest comment.'"
OK Budge. I'm going to at least try and engage in the discussion with you, because whilst I don't agree with the way the poster has put it, I agree with the sentiment.
It's no secret that I think the sport needs to find new audiences. In RL, we have clubs that are OK at talking to the people that already buy the product, but not at people who don't (all clubs, not just the smaller ones, are guilty of this). Why is that a problem? Well, it stunts growth - our audience is getting older, and we aren't engaging and keeping fans to replace them. And our audience is one that doesn't have a lot of spending power, and is one that advertisers can reach very cheaply through new media - less than £50 per thousand in some cases.
That reflects in our TV deals and sponsorship agreements. If we have an audience with low spending power and one that can be reached very cheaply, the sport only really appeals to sponsors that are largely banned from those cheaper advertising platforms - like bookmakers. And the same applies to Sky - they aren't going to pay us more when the value of ad slots around RL content is getting lower.
So what audiences do we need to attract? Younger, urban audiences with spending power who are generally harder for advertisers to reach - and they live in big cities. That's the nature of the modern service economy.
So the future of this sport as a professional entity is not necessarily in Toronto or Toulouse or any other city in particular, but it is in cities generally. It's in crowded media markets that advertisers are willing to pay money to reach. Unfortunately, in SL right now, we only have one of those - Leeds (I'm not getting into the Salford / Manchester debate).
Toronto is not necessarily THE answer to that issue, and it comes with huge risks, but it is currently one of the few answers that we have.
I'd be more than happy if the existing heartland clubs could prove themselves adept at reaching those valuable audiences, but they just aren't. York have shown that it's not difficult to reach new people, but the reason why places like Toronto are on the agenda in the first place is because there are so few clubs like them.