Quote: Call Me God "I've just watched Huddersfield v Wigan on my cell phone for free here in NZ.
I've watched free sport for over 12 months now and the future of Sports streaming will be advertising content targeting the viewers, because it's impossible to "protect' streamed content so eve the subscription model has a shelf-life.'"
TV still has a place and will continue to be the dominant medium for sports content for some time to come.
As for the advertising, Sky is already delivering individually targeted advertising based on user demographics to its Sky boxes through it's AdSmart platform. The ads that one viewer sees will often be different to what another viewer (watching the same channel at the same time) sees.
At the moment, it doesn't do it for live TV content, but that is coming (and IMO, it won't be good news for RL).