Quote: bramleyrhino "I'd suggest that it's largely down to them knowing how many subscriptions may depend on RU content.'"
I'd go further saying that SKY tv know exactly what it pays them to show and no amount of teeth gnashing from north of watford will impact on their share prices.
If RL was such a valuable asset, we'd having TV execs kicking down doors....instead we had a take it or leave deal offered.......there was no option to negotiate, because are 100% reliant on SKY........the only way to change that is to demand FTA games in the next deal.....or take a huge cut and sell the entire comp to someone like C4 and hope to god the clubs can fill the stadiums.