Quote: Call Me God "Mark Evans, the ex CEO of Harlequins and Melbourne Storm also owns the marketing company Capacity Consulting that pushed the 2013 Big Bash Semi-final event....the RFL know they need to use outside agencies to push "events" but have only done so sporadically.......Evans has also been employed by the NRL as a consultant to advise on increasing crowds and event games......he is also the brains behind the boxing-day Twickenham event for Quins that sees 70,000 for a regular season game and he was the guy who first took sarries to Wembley
Hearn will not "suffer fools lightly" and if engaged to promote an event, he will do it his way and he won't come cheap either, but if he can do for the game what he's done for darts, then so be it.......but I'd stick with the guy who has a great record of running event promotions and increasing gates'"
100% agree RE bringing in outside consulting. Barry does the darts/snooker, Eddie does the boxing nowadays - I'd take either of them or any advice they can give. We won't get Eddie though, he's trying to get a subscription service for boxing off the ground.
The current strategy of de-valuing tickets has never worked and will never work. It's been shown time and time again (in all sports) that cost of tickets doesn't really matter for one off events (sounds counter intuitive I know) all that matters is, do you have an event that people want to go to. One of the key ways of getting that feeling of "must be there" is exclusivity i.e. the thought that it might sell out.
The game feels like it's in managed decline with the same boys getting cycled around the same group of jobs.
