Quote: bramleyrhino "Why are the clubs always forgiven in this argument? The clubs are the ones that are responsible for promoting themselves, for expanding their own audiences, engaging new supporters, enhancing their appeal to corporate audiences and selling tickets and merchandise.
We have clubs arguing that the Super 8s makes it "impossible" to sell events, even though some clubs had 16 days+ between the S8 fixtures being announced and their first home game. We have clubs devaluing the sport by making entire fixtures free of charge, and we have clubs that simply nobody wants to go and watch. And we have clubs 'raffling' their stadium and sports sponsorship as if it's a meat hamper at a working mens club. None of that is the fault of the RFL.
The more we keep using the RFL as a lightning rod for these problems, the worse this problem will get.'"
The current clubs can only promote the game at local level the primary function is to promote the playing product, for me the RFL should be doing much more at national level with a much broader marketing strategy. If they can do that and clubs outside the heartlands develop quicker than the traditional clubs then these weaker clubs will go back to amateur status.
As we have said many times before how can clubs promote the game at a higher level with big sponsors like Apple, O2, Guiness, Land Rover etc when the RFL governing body is profiling our sport to a Mushy Peas and Bet Fred standard, shouldn't that be the other way around. I should imagine when Superleague splits from the RFL this kind of situation would be the first corrective.
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