Quote: marketing "There are 12 Super League clubs. That means that there are at least 12 full-time people in this sport with the words "marketing", "media" or "PR" in their job title.
The answer to the game's problems is to get those 12 people to all do their jobs properly, so that the game reaches new audiences, so that it earns media coverage and so that the grounds are full. If those people can't do that, then they need to find new jobs.
The answer isn't to look for a self-publicist with a gimmick, and that's exactly what Hearn represents.
We need to stop this notion that it is the RFL and RFL alone responsible for promoting the sport and put the pressure on the clubs. They're the primary point of consumption, they're the ones who should be engaging with the audience week to week and they're the ones who are (with one or two exceptions) the biggest point of failure for this sport.
This idea that we need a "saviour" like Hearn isn't solving the root cause of our problems, and Hearn is far from the man to address them'"
And there lies the problem. We need a centralised forward looking direction/strategy from someone or a team that is independent, has Sport management or business experience and who will listen to the interests of the 12 SL or even 30+ clubs.