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FORUMS > The Virtual Terrace > Last magic weekend in Newcastle...whats it done? |
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| I posted the below in another thread earlier. Similar to what you posted, but without the angriness.
"I think the problem at the moment is we don't know what the underlying strategy is for MW.
Is it first and foremost a money spinner?
Is it to increase fans/awareness in new areas?
Is it to help increase participation in those areas via community clubs?
Is it to help boost an expansion club?
I imagine the RFL see it as purely a money spinner, with the hope that it positively effects the other three, but the problem as always is it's half-d.
I like your idea to move it every year, create the prestige and honour for the city holding it, but there also needs to be a broader strategy from the RFL to leave a legacy in the area it's held after it's been played.
For instance, if after MW next weekend, the RFL announce MW2018 will be in Coventry or Liverpool, we need to have: RFL development officers in that city's schools and supporting any existing community clubs right away; RFL execs creating partnerships with that cities public bodies and key businesses; a targeted and visible marketing strategy in that city; a clear plan on how to harness the interest created post-MW via participation and/or supporting their local club."
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White Backgrounds/Statler.gif :White Backgrounds/Statler.gif |
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| Stuff moving it around let's keep it permanently in Newcastle
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73680_1515668157.jpg [size=85:3idnpzvq]Cup Winners: 1914, 1982, 2005, 2016, 2017.
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League Champions: 1920, 1921, 1936, 1956, 1958, 1983.
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| Quote: Willzay "Stuff moving it around let's keep it permanently in Newcastle'"
It's great in Newcastle and should be there for at least the immediate future.
I want it backed up by a cohesive strategy delivered by the RFL; increased marketing & focus targeting locals to buy tickets; getting development officers in local schools in the Newcastle area both months before and after MW; taster sessions run with a view to creating new junior setups; existing community clubs supported via coaching courses, sessions linked with schools in their area, equipment; backing & supporting a bigger Newcastle thunder presence to help them harness the interest created.
We know the MW works as a money spinner, but it'd be a massive shame for the sport not to do it's best to create a legacy in the North-East from it.
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| local rugby club crammlington sold over 700 tickets for this years magic, yet the rfl will just walk away from newcastle to the highest bidder
someone told us anfield is already signed for the next two years, hope not, ive been a few times and the parking is awful, the 2 roads in and out are a nightmare too
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| Quote: number 6 "local rugby club crammlington sold over 700 tickets for this years magic, yet the rfl will just walk away from newcastle to the highest bidder
someone told us anfield is already signed for the next two years, hope not, ive been a few times and the parking is awful, the 2 roads in and out are a nightmare too'"
Plus the locals are at the opposite end of the spectrum to the Geordies.
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73327_1685730441.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_73327.jpg |
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| Quote: Willzay "Plus the locals are at the opposite end of the spectrum to the Geordies.'"
Generalising, much?
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