Thing is, this is sky advertising us. We want our broadcaster to be broadcasting our product to our existing viewers and to potential new ones and show case it's potential

Not sure this advert is going to be appeal to many new potential viewers

Here .... https://youtu.be/zAqZxQIqu1g

Here .... https://youtu.be/zAqZxQIqu1g

Thick, fat northerner who advertised OnDigital/ITV Digital alongside a monkey (and we know that happened to that company don't we?) in bid to increase profile of what is perceived to be a sport for thick, fat northerners.

Makes sense... NOT.

No doubt there are lots of thick fat northeners , and lots of thick fat southerners , and midlanders , and Geordies , and Welsh,Scottish and Irish

There are also lots of clever thin northeners , southerners , midlanders , Geordies , Welsh , Scots and Irish

Yes it points out ' flaws ' in lots of other Sports , but it does show his passion , our passion for what we all know to be the greatest game

Nothing wrong with it

It'a a FUNNY clip.....

I've not actually seen it on Sky Sports TV, I doubt it's one that often anyway.......

How come the RL adverts hardly ever show any of the sport being played?
We've had Wiggins and Tomkins running up hills, Eorl Crabtree smashing through a brick wall, and now a Vegas monologue throwing shade at other sports.
On one hand I understand the logic behind the Vegas ad, but part of me still thinks it must be difficult to peak someone's interest in a sport without actually showing any action.

All that ad does is confirm that RL is a small time and small minded sport.

I have often wondered why (other than not having [ia pot to P!$$ in)[/i , why the RFL can't do a very short biggest/hardest hits type medley ad on terrestrial TV ?You know that sort of ad where there a flashes of images, building in speed between each hit so that it's kinda like your life flashing before your eyes (imagine already being unconscious & Flower having another cheap pop).

Don't let the ad actually say it is Rugby League, not straight away, a kind of "it's coming" statement, then, boom, extended ads a couple of weeks prior to SL K.O & the big reveal "This is Rugby League" (or some other corny $#!T€).

No money though, tick !

No vision though, tick again !

No, leadership, no need to explain.

Everything is wrong with it.

It markets itself solely to the fat, northern, thicko stereotype.

It makes no attempt to market itself to anyone else other than its existing parochial demographic fanbase.

It displays no action on the field whatsoever. Nothing to see in this sport folks. We already like it and don't need any convincing. Anyone else who doesn't understand... close the door on your way out.

Instead, it takes pot shots at other sports emphasising just how insecure it is as a sport.

Then there's Johnny Vegas! Weren't there any comedians still available for the gig from the old Comedians show or the Wheeltappers and Shunters Social Club?

Finally, it is a truly sh*t and embarrassing advert... full stop.

But the cost of putting such an ad on terrestrial tv enough times so that people see it is very large for the RFL. Then add in that you've no SL coverage on terrestrial tv and the vast majority of people who see it will be too far away from SL clubs to be able to go to games means you've no follow up.

I'm unconvinced of the benefits of tv adverts for sports (other than on Sky Sports) I think, if done, they need to be for individual events as opposed to general sport or competition ones and they need to be on the relevant platform

This is SKY's advert to promote their coverage of the game.

Their target is to encourage lapsed RL fans in traditional RL areas to subscribe to Sky Sports or to go to pubs that pay a heavy subscription to show matches.

I think they have accurately identified their target audience.