I'm glad to have been proven wrong here. I said that we'd never see Sinfield back in our sport again as I thought his move to that other code had future backround coach then head coach in that sport after retiring from playing written all over it as a poach of a talented and intelligent rugby league man.

But he's back in our sport and hopefully he can be put to good use. He's only just out of the game so not old hat and should hopefully give the RFL a shake up.

Haha cas till I die shot down

Hmmm, personally I'm not sure this is necessarily a good appointment, can he meet what is being asked of him and successfully so , of course, that does massively depend on what that is, being able to quantify his contribution will be more telling in the future but nothing ventured I guess with a familiar name.
That said, sports business degree or no, he's a newbie with no experience in real world business/strategic planning/contract development and so on. He might know rugby league from a players POV inside out, he might know most of the players but does not by any means automatically qualify him to do X role to progress the game.
Massive learning curve, only time will tell as whether this is a good appointment or not.
good luck to him