Quote: the artist "a bolder move would be to play scotland vs england in scotland, maybe at hearts and market it as a battle with the auld enemy. scots usually turn up to any sporting event when it involves playing england, and you would get a decent numer of travelling england fans going up for a weekend away in the capital. surely even the rfl could market this one.'"
Again, I don't really see the point in spending big money on marketing an event to a group of people that, however interested they are, have nothing to follow it up with. Fine if Scotland is a strategic development area but I don't think it is. If 10,000 people from Edinburgh love it and want more RL what do they do, unless we have Magic Weekend back up there in 2017?
One event should follow another, have Magic in a city, then follow it up with an international in the same year to build on the first marketing effort.
It would ve great for the game to have the profile to take games on the road and guarantee sell outs / but with the limited financial and marketing resources that the sport has we have to do things a bit smarter.