Quote: EHW "The BBC is a news organisation. What RL news has their been that the BBC should be covering?
It is upto the clubs and the RFL to generate content and news that the media find interesting enough to publish, not the other way round.'"
Pretty much sums it up.
The RFL have for too long been targeting those who already know about the product. It's up to the RFL to feed the BBC worthwhile news, not the BBC to go looking for it.