Quote: JEAN CAPDOUZE "I have seen from the mighty and creative NRL both Tina Turner videos, including "Simply the Best," plus Huru Gurus "That's my team." They were all full of excitement. This timid little one from the RFL is an embarrassment by comparison.'"
Big show-off pieces have little place in modern Marketing. The strategy, I assume, is to show the game as a community game with a good relationship between fans and players. Tina Turner wouldn't be compatible with this.