Quote: WARRIORCRAIG "The developing nations need more internationals, I agree. But the development of even one more competitive, elite nation is years, possibly decades away, let alone enough to provide an international stage that we can base the sport around. What I'm suggesting is while that is the case, we can use our top clubs rather than countries to showcase the sport to a worldwide audience. Look at the NFL, as an example, as a sport American Football doesn't have any meaningful international competitions, yet the clubs are some of the biggest worldwide sporting brands and on-the-road games have attracted full houses at Wembley. Why can't we use that as a model to grow RL?'"
It doesn't hurt the AFL or CFL either.
However, unlike the USA or Australia, everything that doesn't happen in or around London has no chance of a national profile. The AFL thrives in part because Melbourne, Adelaide and Perth have very little competition from the NRL.
The AFL would love some international presence of some meaning, but it hasn't happened thus far. The fact is Australia's media isn't centred on one city. As a media centre, Melbourne is just as important as Sydney and this as been the case for well over a century.