He has actually completely changed the context of what was written.

The twitter itself had me momentarily confused, briefly thought either ETA were applying for a SL franchise or we had an additional sponsor from the lingerie industry.

Cant see why people are knocking the deal, other than the fact that numbers haven't been made public.
Whichever direction you look at this, it is a marked improvement on where we have been for 3 years.

Lets hope that it works well for the new sponsor and that we can progress further next time around.

The REAL challange is whether the deal provides what both the sponsor and SL want out of it.
For one I don't care who sponsors SL, because my interest in SL and F.Ut is minimal and that will apply to an awful lot of people in this country.
It may work for the benefit of both organisations and good if it does.
History, and past experiences, show certain things happen which benefit neither side. For this to work to mutual benefit then both SL and F.Ut will need to implement a hard work ethic to reap the expected rewards. That I know is anathema to some, just take and hope.

How futile are the endless exchanges on here where no one gains or gives any ground?! I still don't get how you can be a rsed or have the time even?!

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

The game we all love starts in a few weeks time, let's all just go and enjoy