Quote: JB Down Under "You have to consider the "event" as well though. Thisis a world cup, world cups are exicitng by their nature and easy to hype. Ashes series for Rl fans also have a long and distinguished hyperbaility. As yet we haven;t created a sustained three test series v NZ type event. We can and should be it needs a strong marketing plan and a long term committment. I actually think the 4nations has had its day and would prefer to see us go back to tours and test series rather than 4 nations tournaments. Would also give more oportunities for NZ/Eng/Oz to play other nations whilst on tour and to fill in the gaps by playing other nations if they are not involved in a tour.
Say NZ toured GB and France next year. Australia could play PNG, Fiji, Samoa and Tonga at the same time in those nations with a couple of games in Oz.'"
Why not see who wants to bid to host the 3 games in the UK? It puts the onus on the host city to get involved in the marketing and makes it easier to reach "locals"......ticket prices are important too....keep then at under a tenner for the cheapest with further discounts for 2 or 3 game purchases and "sell then through the amateur and semi-pro clubs with incentives for them to promote them". I'd also look to get a naming sponsor for the series......their logo everywhere on BBC FTA TV has to be of value.
The real hook for the next few years is watching this England side progress and get better.........
