Quote Mark_W="Mark_W"England v Fiji got more or less the same viewing figures as Wales v south Africa on BBC 2. However, this didn't translate into the coverage on the news last night or this morning.'"
It shows the importance of getting a decent amount of FTA coverage for any sport if you want it to become part of the public conciseness. Wales v SA in a "friendly" should be blown off the ratings by England playing anyone at any sport....but because RL is confined to Pay TV and is considered a northern hobby, it struggles to grasp the attention of the public and the media.
Pipe dreams of TV deals with ITV are all well and good, but in reality, I suspect the best way forward is negotiation with SKY AND A FTA PARTNER with a view to having 1 game a week on FTA. SKY get an average of about 130,000 for a SL game across the season and a quick glance shows that the BBC/ITV digital channels get about 500k for their programmes....for SL to be of interest to these channels then they would need to get 500k figures week in week out to be worth any "investment" on their part.
I suspect the TV money from SKY won't increase too much next time, so maybe the 1 FTA game a week needs to be a bargaining chip.....