Quote: bramleyrhino "And people wonder why the game doesn't attract blue-chip sponsors.
Despite what you clearly think from your post, "marketing" is not "stacking 'em high & selling 'em cheap".'"
The shirts aren't particularly expensive, but when compared to the price of discounted tickets for the RLWC where some adult tickets cost as little as £5, the shirt becomes nine times more expensive than a matchday ticket.
Unfortunately, the game itself has played a major role in turning it's products into a heavily discounted one's, therefore the culture of the sport is awash with discounted offers which the fans now expect across the whole spectrum of the game.