Quote Cas Till I Die="Cas Till I Die"Lets take Leeds vs Wigan to Birmingham. All the locals will forget life long ties to Villa or BCFC and start watching RL.
If that's not what the OP was getting at please enlighten us all .....'"
You got my point entirely wrong. My point is that it is better to repeatedly and methodically expose somewhere to the sport, rather than a casual occasional gesture.
The sport's problem more than anything is surely our relative lack of national exposure. If you live in places like Brum, you're not likely to take an interest in RL unless someone brings it to you, and makes an event of it.